ICC Collision Center logo

Built to convert · Auto body shop website design & local SEO · Santa Ana, CA

Auto body shop website design that turns damaged-car searches into quote requests.

The problem
Drivers with a damaged car search once, on a phone, and call whoever looks credible first. ICC needed to be that result and make the next step obvious.
What we built
A headless Next.js site over WordPress with service pages written for local searches, and three actions repeated on every page: request a quote, schedule a repair, get an estimate.
The result
Clicks from Google roughly 3.6× higher within four months of launch, and quote requests through the site from the very first month, about ten a month ever since.
Want results like this? Get a free auditVisit ICC Collision Center
ICC Collision Center website homepage

The change

What changed after the site went live

Growth first, totals underneath. Each figure names its source and period; ask us and we will show you the report it came from.

3.6× ≈

more clicks a day from Google after the new site went live

Apr – Aug 2024 (15.5 a day) vs the seven weeks before launch (4.3 a day)

Jan 2024Mar 2025

Google Search Console clicks, 30-day means. Values read from the chart, so treat as approximate.

10 / mo

quote requests, from the first month and every month since

315 requests over 32 months; the site started converting in month one

Jan 2024Aug 2026

JotForm "icc quick quote" form, monthly submissions.

315
Quote requests through the site

JotForm, "icc quick quote" form
Dec 2023 – Aug 2026

2.21K
Clicks from Google

Google Search Console
May 2025 – Sep 2026

475K
Search impressions

Google Search Console
May 2025 – Sep 2026

20
Average search position

Google Search Console
May 2025 – Sep 2026

From search to quote

The path a visitor takes

Conversion is a route, not a button. This is the one we built.
  1. 01

    Found for the search that matters

    Service pages for collision repair, towing and estimates, each written for the way people in Orange County actually search.

  2. 02

    Trust in the first screen

    Certifications, the 84,000 sq ft facility and real shop photos sit above the fold, so a stranger can decide to trust the shop before scrolling.

  3. 03

    Three ways to act, always visible

    Request a quote, schedule a repair and get an estimate are cards on the homepage, a sticky button on mobile and a phone number in the header.

  4. 04

    A form that gets finished

    The quote form asks only for what the estimator needs. Submissions land in the shop inbox through JotForm within seconds.

RankMeHi helped us present our collision-repair services through a clearer and more professional website experience. Important information such as our services, certifications, location, and estimate-related actions is easier for customers to find, including on mobile devices. The development process was practical, responsive, and focused on the needs of our business and customers.
ICC Collision CenterProves: Built to convert

What we built

The web design and development work behind it

Each piece links to the service page that explains how we do it.

  • Service-first website design

    Every repair service has its own page with its own heading, copy and call to action, instead of one long services list.

  • Sticky mobile action

    A "Schedule a repair" button stays on screen while scrolling on phones, where most collision searches happen.

  • Headless WordPress development

    The shop edits pages and gallery photos in WordPress; visitors get a pre-rendered Next.js site.

  • Technical and local SEO foundation

    Clean headings, internal links between services, Rank Math metadata and Search Console monitoring from day one.

  • Careers form

    A separate application form has brought in 139 job applications, kept apart from the sales inbox.

What changed

Before and after

Before

  • No clear next step for a visitor with a damaged car.
  • Services buried in one page with weak headings and no local signals.
  • No way to measure whether the site produced any enquiries.

After

  • Three actions on every page, plus click-to-call in the header.
  • One page per service, structured for local search and linked together.
  • Every quote request logged in JotForm; search performance tracked in Search Console.

The screens

A closer look

ICC Collision homepage with quote, repair and estimate actions
Homepage: "Easy Care, Easy Life", then three action cards before anything else.
ICC Collision about section with facility video
The 84,000 sq ft Santa Ana facility, with the sticky "Schedule a repair" button on the right.
Google Search Console clicks and impressions chart for icccollision.com
Search Console: clicks and impressions before and after the new site went live.

Also fast

Built on Next.js, so speed is a property of the build

Pre-rendered Next.js pages on Vercel. PageSpeed figures are added once measured. How our website speed optimization works.
  • Pages pre-rendered at build time
  • Images resized and served as WebP
  • No page builder, no plugin JavaScript
  • Deployed on Vercel's edge network

At a glance

Project details

Client
ICC Collision Center
Industry
Collision repair
Location
Santa Ana, California
Launched
2023
Proves
Built to convert · Fast

Stack

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • WordPress (headless)
  • REST API
  • Rank Math
  • GSAP
  • Framer Motion
  • Figma
  • Vercel
  • JotForm
  • Google Search Console
  • Google Analytics

Want this for your business?

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