Podcast · Calls, Not Clicks
A podcast about the calls your website should be bringing in.
What makes a local business website bring in calls, explained from our own data.
6
episodes planned, each built on one published RankMeHi page
RankMeHi podcast plan, Oct 2026
662
local business websites behind the first episode
RankMeHi study of 662 Orange County business websites, Sep 2026
2
client results with every quote request logged: a collision shop and a glass company
JotForm logs, Nov 2023 to Sep 2026
1 episode
Latest episodes.
Episode 1 · 4 October 2026 · 5:38
We tested 662 local business websites. Most lose the call before it starts.
What one crawl of 662 small business sites in Orange County found: 79% take over 4 seconds on a phone, 26% have no tap-to-call link, and only one in five gets the basics right for people, Google and AI at once.
Coming up
Episode 2
What a lead really costs in your trade, from prices people publish
Based on Cost per lead by trade 2026
Episode 3
Pay per lead, properly defined: who carries the slow months?
Based on Pay per lead marketing agency
Episode 4
The 24 checks we run before a local business site goes live
Based on Lead-ready website checklist
Episode 5
The collision shop website that kept bringing in quotes after the shop closed
Based on ICC Collision case study
Episode 6
A quote form that asks the right questions: how a glass company grew requests 368%
Based on Aria Glass case study
About the show
How the episodes are made.
In one lineShort episodes for owners of home-service and local businesses in the US about the one number that matters: how many real customers your website sends you.
Each episode starts from one page on this site: a study we ran, a price benchmark we keep up to date, or a client result with its numbers. The page is the source, and it is linked in the show notes so you can check any figure you hear.
The audio is produced with Google NotebookLM. The two hosts are AI voices discussing that page; we write the brief, check the episode against the source and cut anything that is not on it.
The audience is owners of home-service and local businesses in the US: plumbers, roofers, glass and collision shops, cleaners, clinics. Episodes are short and end with something you can check on your own site.
Ready to pay only for the leads you approve?
First three approved leads free · One partner per trade per city · You own your domain and content from day one