RankMeHi

White label web design for agencies

White label web design your clients will think your team built.

You sold the website. Now someone has to build it: fast, on brand, and without your client ever meeting a second company. We design and build Astro and Next.js sites under your agency’s name, with an NDA before the brief, staging on your domain, code in your repository and the launch report under your logo.

Get the wholesale rate cardSee the 2026 price benchmark

Rate card sent with our NDA, within one business day.

  • 315

    quote requests through ICC Collision’s site, a build by the same three people

    JotForm, “icc quick quote” form, Dec 2023 – Aug 2026.

  • +368%

    more quote requests a month at Aria Glass after our rebuild

    JotForm, first 12 months on the site vs the last 12 (Nov 2023 – Aug 2026).

  • 1 of 9

    top-ranking white label web design pages publishes a price. Ours publishes the market.

    RankMeHi review of the top 9 US results, 28 Sep 2026. Benchmark below.

The short answer

White label web design means a partner designs and builds the websites your agency sells, and your client only ever sees your agency. The market is opaque: of the nine top-ranking pages for the term, only one publishes a price and none shows a delivered site’s numbers. We publish both, and we put the handoff in writing.

of agencies outsource at least some of their work
81%of agencies outsource at least some of their workAgencyAnalytics survey of 121 agencies, 2023
published price range for a human-built site
$329–$15K+published price range for a human-built siteRankMeHi benchmark, 10 providers, 28 Sep 2026
of local business sites take over 4 s to show content on a phone
79%of local business sites take over 4 s to show content on a phone479 sites, PageSpeed Insights, 26 Sep 2026

White label web design, explained

You keep the client. We do the build.

In one paragraphWhite label web design is a delivery model: a partner designs and builds websites that your agency sells as its own. Your brand is on the proposal, the preview link, the launch and the report. The partner signs an NDA, never meets your client, and hands the code and accounts to you.

Here is the problem every growing agency hits. You sell SEO, ads or branding, and your clients ask for a website. Your developer is booked, the freelancer you used last time has gone quiet, and a template site would undo the work you are selling them.

It gets worse after launch. A slow site makes your ads more expensive and your SEO slower, and the client blames the agency, not the builder. In our study of 662 local business websites, the median homepage took eight seconds to show its main content on a phone.

So we built the service we would want to buy. The same three people who design, build and rank our own clients’ sites do the work, Andrew on design, Mohammad on engineering, Bita on content and SEO, on Astro and Next.js, and everything leaves our hands in your name.

Selling SEO under your brand as well? That is a separate service with the same rules: white label SEO for agencies.

Agency team reviewing a client website on a laptop in a meeting; the screen shows the Aria Glass homepage built by RankMeHi
Stock photo. The site on the screen is Aria Glass, a RankMeHi build.

Your pitch, your meeting

Your name on the work. Ours nowhere.

Your client should see one company from the first mockup to the monthly report: yours. That is not a promise we make with a smile; it is a list of places we keep our name out of, written into the agreement.

  • Proposal text, mockups and preview links in your brand
  • No footer credit, generator tag, code comment or CMS author
  • Repository, Figma and accounts in your name or your client’s
  • Non-solicitation: we never pitch your client, during or after

Our method

The Invisible Handoff.

Four moments your client sees, four pieces of work behind them, and three rules that keep the curtain closed.

DefinitionThe Invisible Handoff is RankMeHi’s rule for white-label builds: your client never meets us, never sees our name, and on launch day receives everything, the code, the logins, the licences and the report, in your agency’s name.

Front stage · what your client sees

  1. 01Your proposalScope, timeline and mockups on your letterhead, at your price.
  2. 02Your preview linkStaging on your subdomain, e.g. preview.youragency.com.
  3. 03Your launchThe site goes live on the client’s domain with no partner credit anywhere.
  4. 04Your reportLaunch scores and tracking summary under your logo.

Back stage · what we do

  1. Brief under NDAWe sign before you share the client’s name, and write the scope text for you.
  2. Figma, then codeAndrew designs phone frames first; Mohammad builds on Astro or Next.js.
  3. The Three-Judge TestSpeed, crawlability, schema and raw-HTML text checked on every page.
  4. The handoff packRepository, logins, licences and redirects, documented for you.
The Invisible Handoff: the four moments your client sees, and the work behind each one. Every document, link and login on the front stage carries your agency’s name.
  1. 01

    We are never in the room

    We talk to you, not your client. If you want us on a call, we join as part of your team and never pitch, quote or leave a card.

  2. 02

    Nothing carries our name

    No footer credit, no generator tag, no code comments, no CMS author, no file names or image metadata that point back to us.

  3. 03

    You own the exit

    Code in your repository, accounts in your or your client’s name. If we part ways, you already hold everything.

Sites we have shipped

The work you would be reselling.

Four sites built by the same three people who would build yours. Use them in your pitch without our name on them; every number names its source.
  • ICC Collision Center homepage with quote, repair and estimate actions, built by RankMeHi on Next.js

    Collision repair · Santa Ana, CA

    ICC Collision Center

    A Next.js site over WordPress built around three actions a driver needs: request a quote, schedule a repair, get an estimate. A sticky button keeps the next step on screen on phones.

    315quote requests through the siteJotForm, Dec 2023 – Aug 2026

  • Aria Glass homepage for residential and commercial glass service, rebuilt by RankMeHi from Figma

    Glass and building materials

    Aria Glass

    Rebuilt from Figma with technical SEO on top. Specialised services explained in plain words, each section ending in a quote request, and a form designed field by field with the estimator.

    +368%quote requests a month, first year vs the last twelve monthsJotForm, 41 requests (Nov 2023 – Oct 2024) vs 192 (Sep 2025 – Aug 2026)

  • LineEra homepage, an animated Next.js build made from Figma designs by RankMeHi

    Technology and communication services

    LineEra

    Figma designs turned into an animated Next.js site with GSAP motion and a stepped contact form that lowers the effort to get in touch.

    1,182words of readable text in the raw HTML an AI crawler receivesFetched as GPTBot, 14 Sep 2026, status 200

    Read the LineEra case study
  • Blue Aqua brand-led homepage with product catalogue navigation, built pixel-close to the Figma design by RankMeHi

    Aquaculture products and services

    Blue Aqua

    A brand-led homepage and product catalogue, built pixel-close to the approved Figma design, with Framer Motion that stays out of the way. The same precision applies when your own designer hands us the files.

    29quote requests through the siteJotForm, Jul 2024 – Aug 2026

These four are Next.js builds. New company sites are built on Astro, which ships no JavaScript by default. Your builds ship with no RankMeHi credit anywhere.

Original research · 28 Sep 2026

What white label web design costs in 2026, from the providers’ own pages.

We read the pricing pages of the white-label web providers that publish a number, and the nine pages that rank for “white label web design”. Every row links to its source. Cite it freely.
  • 1 of 9top-ranking “white label web design” pages publishes a price. The rest say “custom quote” or “wholesale on request”.
  • 0 of 9show a speed score or lead numbers for a site they delivered. Proof means logos and testimonials.
  • 1 of 9states an NDA and site ownership as terms. Most promise to be “invisible” and stop there.
  • 6 of 10providers with public prices sell capacity (monthly plans or hours), not a finished site at a fixed price.
  • $329is the lowest published price for a human-built site (SEOVendor landing page). AI template builds start at $59.
  • $747–$9,999a month: the range of published capacity plans, from UnlimitedWP to E2M’s three-person squad.
  • 7 of 10build on WordPress. Three build on Webflow; one defaults to Astro.
  • 81%of agencies outsource at least some of their work (AgencyAnalytics survey of 121 agencies, 2023).
“Only 1 of the 9 top-ranking white label web design pages we reviewed publishes a price, and none shows a delivered site’s speed or lead numbers.”
RankMeHi, white label web design price benchmark, September 2026
Publicly listed white label web design and development prices, checked 28 September 2026
ProviderWhat is pricedPublished priceTurnaround statedPlatformBrand and ownership terms stated
SEOVendorPer siteLanding page / 6-page site / 6 pages + 10-product store$329 / $599 / $699, one-off30-day build, then a 30-day review periodWordPress, WooCommerceWhite-label; agency keeps the brand and the client relationship
ScalebloomPer siteDesign + development / full process with strategy and copy$3,500–$7,000 / $6,000–$12,0006–12 weeksAstro by default, or WordPressNot unbranded: works directly with you or your client
Agency PlatformPer siteAI-assisted site, up to 5 / up to 10 pages$59 / $99, one-off3 business daysWordPress“Full ownership” stated
Pronto MarketingPer siteCustom website build (published price table)$4,500–$15,000+ per buildNot statedWordPress + ElementorRuns a white-label programme; this table is its published build price
E2MMonthly or hourlyMonthly hour plans, up to a three-person web squad$1,299 / $2,099 / $3,999 / $9,999 a monthBuilds in 1–4 weeks; onboarding in 24–48 hoursWordPress, Shopify, Webflow, Duda, HighLevelNDA and full site ownership stated
UnlimitedWPMonthly or hourlyDedicated developer time; hour buckets$747 / $1,497 / $2,997 a month; 40 hours for $1,200Tasks in 24–48 hours; a 5–7 page site in 2–3 weeksWordPressWhite-label project tool and reports
Minute CreativeMonthly or hourlyUnlimited-request plans, 1 or 2 developers$1,999 / $2,999 a month24–48 hour average per requestWebflowWorks unbranded for the agency
FlowoutMonthly or hourlySubscription: development / + design / + copyFrom $5,900 / $7,900 / $9,900 a monthNot checkedWebflowUnbranded; the agency takes the credit
APPWRKMonthly or hourlyHourly, or a dedicated developer$25 an hour; $2,500 a monthNot statedShopifyConfidentiality stated; no NDA wording
Dynamic DreamzMonthly or hourlyHourly support, or a dedicated developerFrom $20 an hour; from $2,000 a monthQuote within 24 hoursWordPress“100% white label” stated
For reference: white-label builder software your own team would use
DudaMonthly or hourlyWhite Label plan, 4 sites included$199 a month ($149 billed yearly); extra sites $17 a monthYou build itDudaWhite-label editor on your own platform domain
DashClicksMonthly or hourlySoftware plan including a white-label site builder$199 a monthYou build itDashClicks builderWhite-label builder

Method: prices read on each provider’s own page on 28 September 2026 and kept as close to its wording as a table allows. Providers that publish no number on their own site were left out, including SEOReseller, Vendasta, White Label IQ, WPRiders, Clickx and OuterBox; third-party figures were not used. Pronto’s table is its published build price, not a wholesale rate. The top-9 review covers the US results for “white label web design” on the same day; positions can differ slightly by location. Outsourcing figure: AgencyAnalytics, Marketing Agency Management Benchmarks (121 agencies, published 3 Aug 2023). Prices change; check the linked page before you quote a row.

Original research · 662 sites

Why the sites your clients already have lose leads.

The easiest website to sell is a replacement. Our study of local business websites shows how many of your clients’ current sites fail the basics, which gives you the conversation opener.
  • 79%of sites take more than 4 seconds to show their main content on a phoneGoogle calls anything over 4 s "poor". Only 7% hit the 2.5 s "good" mark.
  • 26%have no tap-to-call link on the homepage12% show a phone number that cannot be tapped. On a phone, that is a lost call.
  • 25%have no quote form or booking on the homepageA visitor who will not call has nowhere to go.
  • 59%pass four basics: HTTPS, mobile viewport, tap-to-call, and a form or bookingFour in ten live sites miss at least one basic way to become a lead.
  • 2.6 MBmedian page weight of a local business homepage44% ship more than 3 MB, a quarter more than 5 MB. Scripts outweigh the photos: 885 kB against 594 kB at the median.
  • 39%run no analytics at allThey cannot tell which page, if any, brings the calls.
“Four in ten live local business websites in our study miss at least one basic way to become a lead: HTTPS, a mobile layout, tap-to-call, or a form.”
RankMeHi, local business website study, September 2026

RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026. Read the full study and method

The white-label handoff checklist

22 checks before you let any partner near your client.

Use it with us or with anyone else. If a partner will not agree to every line in writing, that tells you what you need to know.

Before kickoff

Day 0
  1. 01Mutual NDA signed before you share the client’s nameConfidentiality starts before the first brief, not after the deposit.
  2. 02Non-solicitation clause: the partner never contacts or pitches your clientDuring the project and after it. This is the clause that protects your book.
  3. 03Scope text and timeline supplied for your proposalYou paste it onto your letterhead and set your own price.
  4. 04One channel: the partner talks to you, not to your clientIf they join a call, they join as your team.
  5. 05Owner of code, domain, hosting and licences agreed in writingYour agency or your client. Never the partner.

Design

Week 1–2
  1. 06Figma file in your workspace, or transferred to it at the endFuture changes should not depend on the partner’s account.
  2. 07Mockups exported with no partner name, watermark or file namingClients open PDFs and read file names.
  3. 08Revision rounds written into the brief before design startsChanges are cheap in Figma and expensive in code.
  4. 09Real copy and photos in the mockupsYour client approves the page they will get, not lorem ipsum.
  5. 10Phone frames reviewed firstThe call button and the form are judged where most local customers meet them.

Build and staging

Week 2–5
  1. 11Staging on your subdomain or a neutral URLNever on the partner’s domain, where one click shows who built it.
  2. 12Repository in your GitHub organisation, or your client’sThe partner is a collaborator you can remove.
  3. 13No partner credit in the footer, generator tag, code comments, CMS authors or image metadataThe places a curious client, or their next developer, actually looks.
  4. 14Forms deliver to your client’s inbox, from your client’s domainConfirmation emails are part of the brand too.
  5. 15Analytics, Search Console and tag manager created in your or your client’s accountsData that lives in a partner account is data you can lose.
  6. 16Launch checks recorded page by pageSpeed on a phone, crawlability, schema and text in the raw HTML, before the client sees it.

Launch and after

Launch week
  1. 17Logins, licences and DNS changes in one handoff documentUnder your logo, ready to forward.
  2. 18A 301 redirect for every old URL when replacing a siteMissing redirects are how rebuilds lose rankings.
  3. 19Launch report under your logoScores, pages and what is being tracked, in words your client can read.
  4. 20Support routed through you, with a written fix windowLaunch issues are the partner’s to fix, on your ticket, not your client’s.
  5. 21A white-labelled editing guide for your clientHow to change a service, a photo or a post without calling anyone.
  6. 22An exit clause: full access within an agreed number of days if you part waysThe test of a partner is how easy they are to leave.

Your options

White-label partner, freelancer or in-house hire?

Each is right for a different agency. The honest version, without numbers we cannot back up.
White-label web design partner compared with a freelancer and an in-house developer
AspectWhite-label partnerFreelancerIn-house developer
When you sell three sites in one monthA team with a process absorbs it.One person, one queue. The third site waits.Fine until the fourth, then you hire again.
Cost structurePer project or monthly, only when you sell.Per project or hourly, only when you sell.Salary every month, sold or not.
Brand riskLow with an NDA, non-solicitation and no-credit terms in writing.Varies. Portfolio links and footer credits are common.None. They are your staff.
Design, build and SEOOne team, one standard, checked at launch.Usually one of the three, rarely all.Depends on the hire. One person rarely covers all three.
If they disappearThe code and accounts are already yours.Often the logins leave with them.Knowledge leaves with them.
Best whenYou sell websites every month and want a fixed standard.You sell one small site now and then.You sell enough builds to keep a developer busy all year.

How agencies buy

Three ways to resell, one standard of build.

Wholesale prices are not published, because they depend on volume and scope. The structure is: a fixed price per build, a monthly care fee per site, or pay-per-lead for local service clients.

  • Per-project build

    For an agency that sells a website and wants it delivered finished, at a fixed wholesale price.

    How it worksYou send the brief, we quote a fixed wholesale price, you sell it at yours. Nothing starts until you approve.

    • Design in Figma, or built from your designer’s files
    • Astro for company sites, Next.js when it needs app features
    • Staging on your domain, launch report under your logo
    • Code, design files and accounts handed to you

    Wholesale rate card on request

  • Monthly care plan

    For the sites you have launched and want to keep fast, current and converting under your name.

    How it worksA monthly wholesale fee per site. You bill your client your own care fee; requests come through you.

    • Hosting on Cloudflare (Astro) or Vercel (Next.js)
    • Fixes, content updates and new service pages
    • Speed and conversion checks
    • Monthly report under your logo

    Wholesale rate card on request

  • Pay-per-lead resale

    For agencies with local service clients who balk at a large upfront build fee.

    How it worksYou offer your client a low setup fee and billing per approved lead. We build the site and run the tracking ledger under your brand.

    • The same site, with call tracking and a logged quote form
    • A lead ledger your client can check, under your logo
    • You set your client’s per-lead price
    • One client per trade per city, to avoid competing with yourself

    Wholesale terms on request

For reference, our direct prices to business owners are public: new sites from $2,490 and ongoing growth from $690 a month, or the pay-per-lead partner route. Agency rates sit below them.

Get the wholesale rate card

From brief to launch

Five steps, and your name on every one of them.

You see real work at the end of every step and approve it before the next one starts.
  1. 01

    Brief under NDA

    Day 1 to 2

    You share the client, the goal and any designs. We sign first, then read the current site, its search data and the competition.

    You getScope text, a sitemap and a timeline to paste into your proposal, plus our fixed wholesale price.

  2. 02

    Design in Figma

    Week 1 to 2

    Andrew designs the key templates, phone frames first, with real copy. Or we build from your designer’s files.

    You getUnbranded mockups you present as your own, with revision rounds agreed up front.

  3. 03

    Build on your staging

    Week 2 to 5

    Mohammad builds on Astro, or Next.js when the site needs app features, with the CMS, forms and tracking wired in.

    You getA preview link on your subdomain that you and your client can click through on a phone.

  4. 04

    Launch and the Three-Judge Test

    Week 3 to 6

    Every page checked for speed on a phone, crawlability, schema and raw-HTML text. Redirects, analytics and Search Console live on launch day.

    You getA launched site and a launch report under your logo.

  5. 05

    Handoff and care

    Launch week, then monthly

    The repository, logins, licences and editing guide go to you. Keep us on the care plan, or run the site yourself.

    You getEverything in your name, and a partner on call through you.

Is it for you?

Who our white label web design is for.

A good fit if

  • You run a marketing, SEO, ads or branding agency and your clients keep asking for websites.
  • Your clients are service businesses whose sites should bring calls and quote requests.
  • You want a fixed wholesale price per build, not an hourly meter.
  • You want the code, the design files and the accounts in your name.

Probably not a fit if

  • Your clients must stay on Webflow, Wix or Squarespace.
  • You need unlimited small design tasks turned around in 24 hours.
  • You are building a SaaS product or a large custom web app.
  • You want the cheapest template site on the market; the $59 builds in our benchmark exist for that.

Questions

White label web design questions, answered straight

What agency owners ask before they let a partner build for their clients.

White label guides for agencies

How agencies resell SEO and development, and how to evaluate a fulfilment partner.

White Label Web Development Services: A Practical Guide for Agencies

Many agencies do not lose web-development opportunities because they lack demand. They lose them because delivery capacity becomes unpredictable. A new client needs a website. An existing client requests a redesign. A campaign requires custom landing pages, a CRM integration, faster mobile performance, or technical SEO fixes. The agency can sell the work, but its …

Read the guide

What Is White Label SEO Services? A Complete, Plain-English Guide

If you build websites, run a small agency, or offer marketing services, you’ve probably heard the term white label SEO thrown around. Maybe a client asked, “Can you do SEO too?” and you said yes… then realized you don’t have the time, tools, or team to actually deliver it. That’s exactly the problem white label …

Read the guide
Browse all articles

Start with clarity

Get the wholesale rate card

Tell us about your agency and the kind of sites you sell. We reply within one business day with our NDA, the wholesale rate card and a free audit of one client site you choose.
  1. 1Share your name, email and website.
  2. 2We review your current website and SEO foundation.
  3. 3We reply with the clearest next steps for your business.
Prefer to talk? (844) 972-6563

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