SEO for roofing companies
Roofing SEO that puts your company in front of the leak, the storm and the new roof.
Roofing SEO from us means a page for each roofing job homeowners search, a Business Profile that matches it, and a site fast enough to call from under a dripping ceiling. A one-off audit and fix starts at $490; ongoing SEO starts at $690 a month.
Prefer to pay per customer? Roofing pay-per-lead: $85 a lead.
165,000
US searches a month for “roofers near me”
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
25%
have no quote form or booking on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
SEO for roofers
What roofing seo actually involves.
In one lineRoofing SEO from RankMeHi means one fast page per roofing job homeowners search, a Business Profile that matches it, and a monthly count of calls and inspection requests, from $490 one-off or $690 a month.
Homeowners do not search for a roofing company by name. They search for the problem: "roof repair near me" has 90,500 searches a month in the US, "roof leak repair" 33,100, "roof replacement cost" 18,100. Google answers each one with the map pack and with pages about that exact job. A roofer whose site has one "Services" page is not a candidate for any of them.
So roofing SEO starts with a search map for your service area, then a page per job you want more of: repair, leak, replacement, inspection, storm damage, and one per material you install. Each page says what the job usually costs, how fast you can get on the roof, and shows photos from real houses nearby. The Business Profile lists the same services and links to those pages.
Repair and replacement are different decisions. A leak is urgent and goes to whoever answers first. A new roof is researched for weeks, with photos, reviews and the insurance question. Your pages need to serve both, and the report needs to count calls and inspection requests, not just rankings.
Search demand
What your customers type, and the page that should answer it.
| Aspect | US searches a month | The page that answers it |
|---|---|---|
| roofers near me | 165,000 | Homepage and Business Profile, with your city in the title |
| roof repair near me | 90,500 | Roof repair page: leaks, missing shingles, cracked tiles |
| metal roofing | 90,500 | Metal roofing page with cost range and lifespan, if you install it |
| roof replacement near me | 40,500 | Replacement page with materials, timeline and a project gallery |
| roof leak repair | 33,100 | Leak page that says how fast you can tarp or patch |
| roof replacement cost | 18,100 | Cost page: price per square by material, what changes the quote |
| roof inspection near me | 9,900 | Inspection page with the request form |
| storm damage roof repair | 3,600 | Storm damage and insurance claim page, written before the storm |
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026. Owners searching for this service: “roofing seo” 2,400, “roofing marketing” 590.
What we do
Six parts of roofing seo, done for your trade.
- 01
A search map for your service area
Every roofing job and every town you cover, with monthly searches from Keyword Planner, so you see which pages are worth building before we write one.
- 02
Repair and replacement on separate pages
A leak and a new roof are different searches and different buyers. Each gets its own page, its own photos and its own form.
- 03
Material and storm pages
Shingle, tile, metal and flat roofs rank separately. A storm damage page explains the insurance claim before storm season, not after it.
- 04
Business Profile and service areas
Primary category, services, service areas and photos of finished roofs, each service linked to its page. Most map-pack ranking starts here.
- 05
Reviews that name the job
A short text after each job asking for a review. A review that says "replaced our roof after the storm" helps that search more than a star alone.
- 06
Calls and inspections counted
A tracked number and an inspection form that log every enquiry with the page it came from, so the monthly report shows jobs, not positions.
What we see
Where roofing company sites lose the search.
- 01
One page for every roofing service
Repair, replacement, metal, flat and storm work listed on one page compete for none of those searches. Each job you want needs its own page.
- 02
No price signal on replacement
"Roof replacement cost" gets 18,100 searches a month. A roofer who explains price per square and what changes it gets the inspection request; one who hides it gets skipped.
- 03
A slow site on the phone
In our study of 662 Orange County business sites, 79% took more than 4 seconds to show their main content on a phone. A homeowner with water coming in does not wait.
- 04
Gallery photos with no place
Stock roofs, or project photos with no town or roof type, give Google and the homeowner nothing to tie to their street.
How it works
Four steps, each with something you can check.
- 01
Search map and audit
Week 1Every job and town your customers search, with monthly volumes, against what your site and Business Profile cover today.
You getA written list of the pages worth building, in order.
- 02
Fix what holds you back
Weeks 1 to 2Speed on phones, headings, titles, schema and the Business Profile, so Google can read and trust what is already there.
You getA faster site and a profile that matches it.
- 03
Build the missing pages
Month 1 onwardOne page per job and per town, written around the searches in the map, each with a tracked number and a form.
You getPages that answer the search instead of a services list.
- 04
Report calls, not just rankings
MonthlyRankings, calls and form enquiries side by side, and the next pages to build from what converts.
You getA report you can check against your phone log.
Pricing
Prices, published.
Audit & fix
For a site that exists but is slow, invisible on Google, or not bringing in enquiries.
from $490
one-off, after the free audit · 1 to 2 weeks
- Free audit with a prioritised fix list
- Speed and Core Web Vitals repair
- Technical SEO and page structure fixes
- Quote form and click-to-call setup
Ongoing growth
For a launched site that should keep climbing in search and converting better.
from $690
per month, cancel any time · Monthly
- Monthly Search Console review and fixes
- New service and location pages
- Conversion tweaks based on real form data
- Google Ads landing pages when needed
Proof
What we can show, honestly.
We have not published a result for roofers yet. Our closest result is Aria Glass, a window, door and glass company that also works on homes and sells on quotes: 291 quote requests logged by its site from November 2023 to September 2026, and 368% more requests a month in the last twelve months than in the first twelve.
Read the Aria Glass case studyQuestions
Questions about roofing seo, answered.
Want the search map for your town?
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- 1Share your name, email and website.
- 2We review your current website and SEO foundation.
- 3We reply with the clearest next steps for your business.
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