SEO for general contractors
Contractor SEO for the remodels and additions you actually want to build.
Contractor SEO from us means a page for each project type homeowners search, a Business Profile that matches it, and a monthly count of project enquiries instead of a rankings chart. A one-off audit and fix starts at $490; ongoing SEO starts at $690 a month.
Prefer to pay per customer? General Contractors pay-per-lead: priced before you sign.
135,000
US searches a month for “general contractor near me”
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
25%
have no quote form or booking on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
SEO for general contractors
What contractor seo actually involves.
In one lineContractor SEO from RankMeHi means one page per project type homeowners search, a Business Profile that matches it, and a monthly count of project enquiries, from $490 one-off or $690 a month.
Homeowners rarely search for "general contractor" and stop there. They search for the project: "bathroom remodel near me" gets 90,500 searches a month in the US, "kitchen remodel near me" 74,000, "home addition contractors" 22,200. Google answers each one with the map pack and with pages about that project. A contracting firm whose site lists everything on one page is not in the running for any of them.
Contractor SEO starts with a search map of the projects and towns in your area, then a page per project type you want more of. Each page shows local jobs with scope and duration, explains what drives the cost, and names your license and the permits you handle. The Business Profile lists the same services, links to those pages and gets photos of finished work.
Remodels are slow decisions, so the report has to count the right thing: project enquiries with a budget and timeline, by page, against the small jobs and sales calls. That tells you which pages to build next, not just where you rank.
Search demand
What your customers type, and the page that should answer it.
| Aspect | US searches a month | The page that answers it |
|---|---|---|
| general contractor near me | 135,000 | Homepage and Business Profile, with your city in the title |
| bathroom remodel near me | 90,500 | Bathroom remodel page with local projects |
| kitchen remodel near me | 74,000 | Kitchen remodel page with local projects |
| home remodeling near me | 27,100 | Whole-house remodel page, plus one page per town |
| home addition contractors | 22,200 | Additions page: room additions and second stories |
| kitchen remodel cost | 22,200 | Cost section on the kitchen page |
| adu builders near me | 4,400 | ADU page, where local rules allow them |
| garage conversion | 2,900 | Garage conversion page, or a section of the ADU page |
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026. Owners searching for this service: “contractor seo” 880, “seo for contractors” 590, “contractor marketing” 320, “seo for general contractors” 170.
What we do
Six parts of contractor seo, done for your trade.
- 01
A search map for your area
Every project type and every town you work in, with monthly searches from Keyword Planner, so you see which pages are worth building first.
- 02
One page per project type
Kitchens, bathrooms, additions, whole-house remodels, ADUs. Each with local photos, typical scope, timeline and what moves the price.
- 03
Business Profile cleaned up
Primary category, services, service areas and project photos, with each service linked to its page. Most map-pack ranking starts here.
- 04
License and trust signals in text
Your license number, insurance and bonding written on the page and in the schema, so Google and AI assistants can read and cite them.
- 05
Reviews that name the project
A short request after the final walkthrough. A review that says "our kitchen remodel" helps that search more than a star rating alone.
- 06
Enquiries counted, not rankings
A tracked number and a project form with budget and timeline, so the monthly report shows real projects by page.
What we see
Where contracting firm sites lose the search.
- 01
One page for every kind of project
Kitchens, baths and additions are different searches. A services list ranks for none of them; each project you want needs its own page.
- 02
A gallery with no story
Photos with no town, scope or timeline give Google nothing to tie to a place and give the homeowner nothing to compare.
- 03
Ranking for the small jobs
Pages written around "repairs" and "handyman" bring the calls you turn down. Build pages for the projects you want.
- 04
A slow site and missing basics
In our study of 662 Orange County business sites, 79% took more than 4 seconds to show their main content on a phone and 22% had no H1 heading.
How it works
Four steps, each with something you can check.
- 01
Search map and audit
Week 1Every job and town your customers search, with monthly volumes, against what your site and Business Profile cover today.
You getA written list of the pages worth building, in order.
- 02
Fix what holds you back
Weeks 1 to 2Speed on phones, headings, titles, schema and the Business Profile, so Google can read and trust what is already there.
You getA faster site and a profile that matches it.
- 03
Build the missing pages
Month 1 onwardOne page per job and per town, written around the searches in the map, each with a tracked number and a form.
You getPages that answer the search instead of a services list.
- 04
Report calls, not just rankings
MonthlyRankings, calls and form enquiries side by side, and the next pages to build from what converts.
You getA report you can check against your phone log.
Pricing
Prices, published.
Audit & fix
For a site that exists but is slow, invisible on Google, or not bringing in enquiries.
from $490
one-off, after the free audit · 1 to 2 weeks
- Free audit with a prioritised fix list
- Speed and Core Web Vitals repair
- Technical SEO and page structure fixes
- Quote form and click-to-call setup
Ongoing growth
For a launched site that should keep climbing in search and converting better.
from $690
per month, cancel any time · Monthly
- Monthly Search Console review and fixes
- New service and location pages
- Conversion tweaks based on real form data
- Google Ads landing pages when needed
Proof
What we can show, honestly.
We have not published a result for general contractors yet. Our closest result is Aria Glass, a window, door and glass contractor that works in homes and sells on quotes: 291 quote requests logged by its site from November 2023 to September 2026, and 368% more a month in the last twelve months than in the first twelve.
Read the Aria Glass case studyQuestions
Questions about contractor seo, answered.
Want the search map for your town?
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