General contractor marketing · pay per lead
Contractor marketing where a lead costs you nothing until you approve it.
A fast website for your contracting firm, local SEO and your Google Business Profile, built around the projects you want more of. After launch you pay only for the project enquiries you approve.
$490 founding-partner setup, $99 a month, first three approved leads free. One contracting firm per city.
5%
at most, of your average general contractors job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
Why general contractors lose calls
What a contracting firm's site has to do differently.
In one lineGeneral Contractors marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the contracting firm approves.
A remodel or an addition is one of the biggest cheques a homeowner writes, so they take their time. They look up your licence with the state board, ask for proof of insurance, study the photos and want to know who will actually be on site and how long the house will be torn up.
The site we build for a contracting firm answers those questions before the first meeting: project pages with photos and scope, your licence and insurance in the page text, the steps from design to final inspection, and a project form that asks for the address, rough budget and timeline so you can tell a kitchen remodel from a handyman request.
What we build
Six things every contracting firm site gets, written for your jobs.
- 01
Project pages with photos and scope
Kitchens, bathrooms, additions, ADUs and whole-house remodels, each with what was done, how long it took and the town it is in.
- 02
Licence, insurance and bonding up front
Your state licence number, insurance and bond, with a link to the licence lookup, where customers and AI search can read them.
- 03
A process page
Consultation, design, permits, build and final inspection, with who the customer talks to at each step.
- 04
A project form with budget and timeline
Address, project type, budget range, timeline and photos. You see the scope before the site visit and the enquiry lands in your ledger.
- 05
A permits and inspections page
Who pulls the permit, how inspections are scheduled and what the homeowner needs to sign, for the towns you work in.
- 06
Payment schedule and financing
How deposits and progress payments work, and financing options if you offer them, so the money question is answered before the call.
What you pay for
What counts as a general contractors lead, and what never does.
Billed at your written price
- A homeowner in your area sends the project form for a primary bath remodel, with photos and a budget range
- A new customer calls about adding a second storey and the call runs over a minute
Never billed
- A subcontractor or supplier calling to offer their services
- A past client calling about a punch-list item
- A wrong number or a robocall
- Anything you reject within seven days, one tap, no reason needed
- Your first three approved leads
Cost of a lead
What a general contractors lead costs, side by side.
| Aspect | Price per lead | Shared with others | You approve first | A site you keep |
|---|---|---|---|---|
| Shared-lead marketplaces in general | Set by the marketplace | Three to five businesses | No | No |
| Retainer agency | Same fee with or without leads | Usually not | No | Usually |
| RankMeHi pay-per-lead partner | Set by the 5% rule, first three free | Never, one partner per city | Yes, seven days | Yes |
Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.
Proof
What we can show, honestly.
We have not published a result for general contractors yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.
See the lead logs we do haveHow it works
From first call to first lead in 21 days.
- 01
Free audit and a yes or no
Day 1We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
- 02
Design and build at cost
Days 2 to 21A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
- 03
Leads land in your ledger
From launchEvery call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
- 04
One invoice a month
MonthlyOne line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.
Questions
Questions general contractors ask first.
One contracting firm per city. Is yours still open?
First three approved leads free · One partner per trade per city · You own your domain and content from day one
Start with clarity
Check your city and get the general contractors price in writing.
- 1Share your name, email and website.
- 2We review your current website and SEO foundation.
- 3We reply with the clearest next steps for your business.
Certified partner
Check if your city is open
Name, email and your trade. We reply within one business day with availability and the per-lead price for your trade.




