How much does a plumbing lead cost with RankMeHi?

$55 per approved lead. It is set below the lowest price the largest pay-per-call marketplace publishes for plumbing, and the lead is yours alone. Before that there is a $490 founding-partner setup, which covers the design and build of the site, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free, and you set a monthly cap before we start.

What counts as a billable plumbing lead?

A new customer, in your service area, asking about a job you do, on a call that lasts over 60 seconds or through a form or text that describes a real job. Spam, wrong numbers, sales calls, job seekers, existing customers and repeat contacts within 90 days are never billed, and you can reject any lead within seven days with one tap.

What happens with emergency calls at night?

The tracking number works around the clock and every call is recorded with the legal notice. A call is billed only if it meets the same rule as in the daytime: a new customer, in your area, over 60 seconds. A call that rings out or reaches voicemail does not meet it, so check who answers the phone before you sign.

Do you work with more than one plumber in my city?

No. Leads are exclusive, so we take one partner per trade in each city. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Plumber marketing · pay per lead

Plumber marketing where you pay only for the leads you approve.

A fast plumbing website, local SEO and your Google Business Profile, built at cost. After launch you pay $55 for each call or quote request you approve, and nothing for the ones you reject.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One plumbing company per city.

$55
per approved plumbing lead, published before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
$60 to $255
what Service Direct publishes per shared plumbing call
Service Direct pricing page, read 27 Sep 2026
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why plumbers lose calls

What a plumbing company's site has to do differently.

In one linePlumbing marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at $55 per lead the plumbing company approves.

Most plumbing calls are urgent. Someone has water on the floor, searches on a phone and rings the first company whose number they can tap. A site that takes eight seconds to load or hides the phone number loses that job to the next result.

So the site we build for a plumber starts with the emergency: the number, the area you cover and how fast you arrive, above everything else. Planned work such as water heaters, repipes and remodels gets its own pages, because those customers compare before they call.

What we build

Six things every plumbing company site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
An emergency page that opens with the phone
Tap-to-call in the first screen, your service area and response time beside it. No slider, no pop-up.
02
One page per job type
Water heaters, drain cleaning, leak detection, repipes. Each matches what the customer typed, so Google and the customer both know they are in the right place.
03
A page for each city you cover
Written with real streets, housing age and the jobs that come with it, not one page copied with the city name swapped.
04
A quote form that takes photos
For planned work the customer can attach a photo of the heater or the leak. You quote faster and the enquiry is logged in your ledger.
05
Your Business Profile kept current
Services, service areas, photos and posts on the profile, pointed at the matching page on the site.
06
Content in the HTML for AI search
Prices, areas and licence details are in the page source, so ChatGPT and Gemini can read and repeat them.

What you pay for

What counts as a plumbing lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at $55

A homeowner calls about a burst pipe in your service area and the call runs over a minute
A quote form for a water heater replacement, with the address and a photo

Never billed

A supplier or another agency calling to sell you something
An existing customer calling back about last week’s job
A call that goes to voicemail and lasts under 60 seconds
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a plumbing lead costs, side by side.

It sits below the lowest price the largest pay-per-call marketplace publishes for plumbing.

Ways a plumbing company buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Service Direct (marketplace)	$60 to $255 per call	Yes	No	No
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	$55, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate.

Proof

What we can show, honestly.

We have not published a result for plumbers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions plumbers ask first.

: $55 per approved lead. It is set below the lowest price the largest pay-per-call marketplace publishes for plumbing, and the lead is yours alone. Before that there is a $490 founding-partner setup, which covers the design and build of the site, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free, and you set a monthly cap before we start.
: A new customer, in your service area, asking about a job you do, on a call that lasts over 60 seconds or through a form or text that describes a real job. Spam, wrong numbers, sales calls, job seekers, existing customers and repeat contacts within 90 days are never billed, and you can reject any lead within seven days with one tap.
: The tracking number works around the clock and every call is recorded with the legal notice. A call is billed only if it meets the same rule as in the daytime: a new customer, in your area, over 60 seconds. A call that rings out or reaches voicemail does not meet it, so check who answers the phone before you sign.
: No. Leads are exclusive, so we take one partner per trade in each city. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for plumbers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.