How much does a HVAC lead cost with RankMeHi?

$65 per approved lead. That equals the lowest price the largest pay-per-call marketplace publishes for HVAC, and the lead goes to you only. Before that there is a $490 founding-partner setup, which covers the design and build of the site, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free, and you set a monthly cap before we start.

What counts as a billable HVAC lead?

A new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Existing customers, repeat contacts within 90 days, spam, sales calls and anyone outside your area are never billed. You have seven days to reject any lead with one tap.

What does a quiet month cost?

The $99 for hosting, the tracking number and your ledger. There is no minimum number of leads and no retainer, so a mild month with few calls costs you $99.

Do you work with more than one HVAC contractor in my city?

No. Leads are exclusive, so we take one partner per trade in each city. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

HVAC marketing · pay per lead

An HVAC marketing agency that is paid per approved lead.

We build the website, the local SEO and the Business Profile for one HVAC contractor per city. You pay $65 for each call or quote request you approve. A slow month costs you the hosting and nothing else.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One HVAC company per city.

$65
per approved hvac lead, published before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
$65 to $325
what Service Direct publishes per shared hvac call
Service Direct pricing page, read 27 Sep 2026
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why HVAC contractors lose calls

What a HVAC company's site has to do differently.

In one lineHVAC marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at $65 per lead the HVAC company approves.

HVAC demand moves with the weather. The first hot week fills the phones and a mild month empties them, and a monthly retainer costs the same in both. Billing per approved lead follows the season instead: busy months cost more, quiet months cost almost nothing.

The site has two jobs. Repair visitors want a number and an arrival time. Replacement visitors are about to spend several thousand dollars and read more, so installs get their own pages with brands, efficiency ratings and financing if you offer it.

What we build

Six things every HVAC company site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
Repair and replacement on separate pages
A broken AC and a new system are different customers. Each page answers its own questions and has its own form.
02
Cooling and heating pages ready before the season
AC repair, furnace repair, heat pumps. Published early enough to rank before the first heatwave or cold snap.
03
A maintenance plan page
Tune-ups and memberships explained with the price, because recurring customers are the ones who call you first next time.
04
A page for each city you cover
Inland and coastal areas search differently. Each page is written for the place, not copied.
05
Your Business Profile kept current
Services, areas, seasonal posts and photos of real installs, linked to the matching page.
06
Content in the HTML for AI search
Brands you install, areas and licence number in the page source, so AI assistants can recommend you by name.

What you pay for

What counts as a hvac lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at $65

A homeowner calls because the AC stopped cooling, from your service area, and the call runs over a minute
A quote form for a system replacement with the home size and address

Never billed

A manufacturer’s rep or a parts supplier
A maintenance-plan customer booking their usual tune-up
A caller from a city you do not serve
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a hvac lead costs, side by side.

It equals the lowest price the largest pay-per-call marketplace publishes for HVAC, and the lead is not shared.

Ways a HVAC company buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Service Direct (marketplace)	$65 to $325 per call	Yes	No	No
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	$65, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate.

Proof

What we can show, honestly.

We have not published a result for HVAC contractors yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions HVAC contractors ask first.

: $65 per approved lead. That equals the lowest price the largest pay-per-call marketplace publishes for HVAC, and the lead goes to you only. Before that there is a $490 founding-partner setup, which covers the design and build of the site, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free, and you set a monthly cap before we start.
: A new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Existing customers, repeat contacts within 90 days, spam, sales calls and anyone outside your area are never billed. You have seven days to reject any lead with one tap.
: The $99 for hosting, the tracking number and your ledger. There is no minimum number of leads and no retainer, so a mild month with few calls costs you $99.
: No. Leads are exclusive, so we take one partner per trade in each city. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for HVAC contractors yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.