SEO for HVAC contractors
HVAC SEO timed to the season, with a page for every job homeowners search.
HVAC SEO from us means a page for each repair, install and maintenance search in your area, published before the season it belongs to, plus a Business Profile and a fast site that back it up. A one-off audit and fix starts at $490; ongoing SEO starts at $690 a month.
Prefer to pay per customer? HVAC pay-per-lead: $65 a lead.
368,000
US searches a month for “ac repair”
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
25%
have no quote form or booking on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
SEO for HVAC contractors
What hvac seo actually involves.
In one lineHVAC SEO from RankMeHi is a page per repair, install and plan your customers search, live before its season, with a matching Business Profile and calls counted monthly, from $490 one-off or $690 a month.
HVAC SEO has a calendar problem. Keyword Planner shows “ac repair” ranging from 165,000 to 1,000,000 US searches a month over the last two years, and “furnace repair” from 60,500 to 450,000. A page written during the first heatwave is ranking by the time the rush is over. The cooling pages need to be live in spring and the heating pages by late summer.
The second thing is that repair and replacement are different searches from different people. Someone typing “ac repair” wants a number and a time. Someone typing “heat pump installation” is about to spend thousands and reads brands, efficiency ratings and financing. One “Services” page cannot rank for both, so each gets its own page and its own form.
Then the basics: a Business Profile with the right primary category and services linked to those pages, a site that loads fast on a phone in a hot house, reviews that name the job, and a report that counts calls. We have not published an HVAC result yet; the closest is a window and door company, covered below.
Search demand
What your customers type, and the page that should answer it.
| Aspect | US searches a month | The page that answers it |
|---|---|---|
| ac repair | 368,000 | AC repair page: symptoms, arrival window, diagnostic fee |
| furnace repair | 201,000 | Furnace repair page, published before the cold months |
| heating and cooling near me | 165,000 | Homepage and Business Profile, with your towns named |
| hvac company near me | 110,000 | About page: licence number, years, brands, reviews |
| air duct cleaning near me | 90,500 | Duct cleaning page, only if you do it in-house |
| hvac maintenance | 49,500 | Maintenance plan page with the price per visit or per year |
| ac installation near me | 40,500 | Replacement page with a quote form for home size and system age |
| heat pump installation | 22,200 | Heat pump page: brands, efficiency ratings, rebates you file |
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026. Owners searching for this service: “hvac seo” 720, “hvac marketing” 480, “seo for hvac companies” 390.
What we do
Six parts of hvac seo, done for your trade.
- 01
A search map by season
Every cooling, heating and indoor air search in your towns, with Keyword Planner volumes and the months they peak, so pages go up in the right order.
- 02
Repair and install pages kept apart
AC repair, furnace repair, AC installation, heat pumps, mini splits. Each page answers its own customer, with a form that asks the right questions.
- 03
Business Profile set up for HVAC
Primary category, the services list, service areas, install photos and seasonal posts, each service linked to its page.
- 04
Fast pages on a phone
People search with the AC dead and the house warming up. The phone number and the main content show first, without sliders or pop-ups.
- 05
Reviews that name the work
A short text after each visit asking for a review. Reviews that say “furnace” or “mini split” help on those searches.
- 06
Calls and quotes in the report
A tracked number and logged forms, so each month shows how many homeowners called and from which page, beside the rankings.
What we see
Where HVAC company sites lose the search.
- 01
Seasonal pages written in season
A new AC page published in July rarely ranks before September. The calendar for HVAC content runs a few months ahead of the weather.
- 02
Brand logos instead of words
A strip of manufacturer logos tells Google nothing. Writing “we install Carrier and Mitsubishi heat pumps” in the text does, if it is true for you.
- 03
A homepage that loads slowly
In our study of 662 Orange County business sites, the median homepage took 8 seconds to show its main content on a phone.
- 04
Maintenance plans buried or missing
“hvac maintenance” has 49,500 US searches a month. A plan page with a clear yearly price catches them and keeps those customers calling you first.
How it works
Four steps, each with something you can check.
- 01
Search map and audit
Week 1Every job and town your customers search, with monthly volumes, against what your site and Business Profile cover today.
You getA written list of the pages worth building, in order.
- 02
Fix what holds you back
Weeks 1 to 2Speed on phones, headings, titles, schema and the Business Profile, so Google can read and trust what is already there.
You getA faster site and a profile that matches it.
- 03
Build the missing pages
Month 1 onwardOne page per job and per town, written around the searches in the map, each with a tracked number and a form.
You getPages that answer the search instead of a services list.
- 04
Report calls, not just rankings
MonthlyRankings, calls and form enquiries side by side, and the next pages to build from what converts.
You getA report you can check against your phone log.
Pricing
Prices, published.
Audit & fix
For a site that exists but is slow, invisible on Google, or not bringing in enquiries.
from $490
one-off, after the free audit · 1 to 2 weeks
- Free audit with a prioritised fix list
- Speed and Core Web Vitals repair
- Technical SEO and page structure fixes
- Quote form and click-to-call setup
Ongoing growth
For a launched site that should keep climbing in search and converting better.
from $690
per month, cancel any time · Monthly
- Monthly Search Console review and fixes
- New service and location pages
- Conversion tweaks based on real form data
- Google Ads landing pages when needed
Proof
What we can show, honestly.
We have not published an SEO result for an HVAC contractor yet. The closest is another home trade: Aria Glass, a window, door and glass company, whose site logged 291 quote requests from November 2023 to September 2026, with 368% more a month in the last twelve months than in the first twelve.
Read the Aria Glass case studyQuestions
Questions about hvac seo, answered.
Want the search map for your town?
First three approved leads free · One partner per trade per city · You own your domain and content from day one
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- 1Share your name, email and website.
- 2We review your current website and SEO foundation.
- 3We reply with the clearest next steps for your business.
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