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SEO for accountants and CPA firms

SEO for accountants: get found before tax season starts.

Most accounting firms run on referrals, and their websites show it. We fix the site, build pages for the searches your next clients type, and count the calls, forms and bookings that come in. From $690 a month, month to month.

Get a free auditSee what agencies charge

No sign-up. You get the list of problems whether or not you hire us.

  • 7 of 8

    live Orange County accounting sites we tested run no analytics at all

    RankMeHi study, accounting cut: 14 Orange County accountant and tax offices from OpenStreetMap, 8 live sites (a small sample). Crawl 25 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

  • 5 of 14

    listed accounting websites were broken or gone, the highest rate of nine industries

    RankMeHi study, accounting cut: 14 Orange County accountant and tax offices from OpenStreetMap, 8 live sites (a small sample). Crawl 25 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

  • $690

    a month for ongoing SEO, month to month, cancel any time

    RankMeHi published pricing (Ongoing growth plan).

SEO for Accountants

Where should SEO for an accounting firm start? With the site, before January.

In one paragraphSEO for accountants is the work that gets a CPA, bookkeeping or tax practice found when people search for one, in Google, the map pack and AI answers, then turns that visit into a call, form or booking. It covers a fast mobile site, a tap-to-call number, service and city pages written around real searches, schema that tells search engines and AI assistants what you do and where, and tracking.

Your referrals are not searching for you. Everyone else is. In January people type "cpa near me", "small business accountant" plus their city, and "tax preparer for self-employed", and they go to whoever answers. A referral will look past a weak site. A stranger will not.

Most accounting sites are not ready for that traffic. In September 2026 we checked the 14 accounting and tax offices listed in OpenStreetMap for Orange County. The sample is small, so treat it as a signal, not a census: 5 of the 14 websites were broken or gone, and of the 8 live sites only 3 were lead-ready, 4 had no tap-to-call link and 7 ran no analytics. It was the weakest group in our study.

Good accountant SEO fixes the basics before it writes a word: a site that loads, a number a phone can tap, a form or booking link, schema, and tracking that counts every call. Then come pages for the services and cities you want more work from. Start before January. Pages written in February go live after the people searching have already picked someone.

It should not include tax advice nobody checked, guaranteed rankings, or a report full of positions and no calls. Any page that touches tax rules goes to a CPA at your firm before it goes live.

Original research · 662 sites

Accounting firm websites were the weakest we tested.

In September 2026 we crawled the websites of the accountant and tax offices listed in OpenStreetMap for Orange County, CA, as part of a 662-site study, and ran each live one through PageSpeed Insights on mobile. Fourteen offices is a small sample; the pattern still matches what we see in audits.
  • 5 of 14listed accounting websites were broken or goneThe highest rate of the nine industry cuts we ran. All 662: 15%.
  • 7 of 8live sites run no analytics at allNobody at those firms can say whether the website brings a single client.
  • 3 of 8are lead-ready: HTTPS, a mobile layout, tap-to-call and a formAll 662 local businesses: 59%.
  • 4 of 8have no tap-to-call link on the homepageIn tax season the phone is how new clients ask.
  • 3 of 8refuse AI-bot user agents at the firewallChatGPT and Perplexity cannot read those firms, so they cannot name them.
  • 0 of 7tested sites score "good" on mobile PageSpeedMedian 9 s before the main content shows on a phone.
“In RankMeHi’s test of Orange County accounting firms, 7 of 8 live websites ran no analytics, and 5 of 14 listed websites were broken or gone.”
RankMeHi, local business website study, September 2026

RankMeHi study, accounting cut: 14 Orange County accountant and tax offices from OpenStreetMap, 8 live sites (a small sample). Crawl 25 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026. Read the full study and method

What you get

What does our accounting SEO include?

Every engagement starts with the free audit and the items it shows are missing.
  1. 01

    A site that works on a phone

    We fix broken pages, slow loading and missing tap-to-call links first. A visitor who cannot load your site in tax season calls the next firm.

  2. 02

    A form or booking link people use

    A visitor in March wants to book a call, not hunt for your email. We add a short form or booking link and make sure it reaches you.

  3. 03

    Pages for the searches that bring clients

    Bita writes service and city pages around searches like "small business accountant", "bookkeeping services" and "tax preparer for self-employed". Your CPA reviews anything that touches tax rules.

  4. 04

    Schema, Business Profile and AI access

    Mohammad adds schema so search engines and AI assistants can read who you are, what you offer and where, completes your Google Business Profile, and removes firewall rules that turn AI crawlers away.

  5. 05

    Tracking that counts people

    Calls, forms and bookings, counted from the first week. 7 of the 8 live accounting sites we checked counted nothing at all.

  6. 06

    Monthly work, month to month

    From $690 a month: new pages, fixes and a one-page report. No contract term; cancel any time.

What agencies charge

What SEO for accountants costs at agencies that publish a price.

We checked 16 names that sell marketing to accounting firms on 26 October 2026; 9 were still in business and reachable. Eight publish a price: $397 to $2,900 a month, median $597, with setup fees of up to $3,800 at some.
Published SEO prices for accounting firms, minimum terms and website bundling, October 2026
AspectPublished starting priceMinimum termWebsite included
Tax Pro Marketer$397/mo startup; programs from $597/mo, $997 setupNot statedIn some programs
Build Your FirmContent marketing from $399.95/mo; sites from $95/moMonthly; one tier needs a yearYes, template site and hosting
Always Do Better$597/moMonth to monthYes, you own it
ThinkProfitsCA$995/mo, CA$1,680+ setupCancel any timeNo
Inbound Blogging$2,200/moNot statedNo
WebFXNo accounting price; general SEO $2,900/mo after $8,600 for months 1 and 26 monthsNo
RankMeHi$690/mo ongoing; $490 one-off fixMonth to monthSeparate, from $2,490

Source: each company’s own pricing or service page, read 26 Oct 2026. Several vendors on older "CPA marketing" lists no longer exist or blocked automated checks. Prices change; check the page before you sign.

Is it for you?

Is our accounting SEO right for your firm?

A good fit if

  • You run a CPA, bookkeeping or tax practice of 1 to 15 people and want clients beyond referrals.
  • Your site is old, slow on a phone, or you are not sure it still loads.
  • You have no idea how many calls your website brings in.
  • You can start before January and someone answers the phone when it rings.

Probably not a fit if

  • Your calendar is already full from referrals. You don't need us yet.
  • You want guaranteed rankings for a fixed list of keywords.
  • You want tax content published without anyone at your firm reading it first.

How it works

Fix, write, measure, with pages live before tax season.

Four steps, each ending in something you can see. You approve each change before it goes live.
  1. 01

    Free audit

    Before any paid work

    We check your site the way a new client and an AI assistant see it: does it load, can a phone tap your number, is there a form, does anything count calls, can AI crawlers get in?

    You getWhat blocks calls, in the order we would fix it, with a price.

  2. 02

    Fix what is broken

    Week 1 to 2

    Speed, tap-to-call, forms, schema, tracking and any firewall rule that turns away AI crawlers. If a rebuild costs less than the fixes, we say so.

    You getA site that works on a phone and counts every call. From $490, one-off.

  3. 03

    Pages people search for

    From month one, live before January

    Pages for your services and the cities you serve. Anything that touches tax rules goes to your CPA for review first.

    You getPages that answer "cpa near me" and "small business accountant" searches in your city.

  4. 04

    Measure and report

    Monthly

    We count calls, forms and bookings, check search clicks and positions, and plan the next month.

    You getA plain report. Ongoing SEO from $690 a month, month to month.

ChatGPT, Perplexity, AI Overviews

How does an accounting firm get named by ChatGPT and AI Overviews?

ChatGPT, Perplexity and Google AI Overviews can only name your firm if they can read your site. In our check, 3 of the 8 live accounting sites refused AI crawlers at the firewall, so those firms were invisible to the assistants before anyone asked a question.

Getting named starts with letting those crawlers in. Next, your services, cities and answers need to sit in the page text, schema should spell out what you do and where, and each page needs specific facts an assistant can quote: the services you offer, who you work with, and what a first meeting costs. The AI readiness sprint starts at $390. Nobody can promise an assistant will recommend you; a site it cannot read never will be.

Pricing

SEO pricing for accounting firms, published, no contract.

Start with one fixed round of fixes, then keep going monthly if the calls say so. Cancel any time.

  • Audit & fix

    For a site that exists but is slow, invisible on Google, or not bringing in enquiries.

    from $490

    one-off, after the free audit · 1 to 2 weeks

    • Free audit with a prioritised fix list
    • Speed and Core Web Vitals repair
    • Technical SEO and page structure fixes
    • Quote form and click-to-call setup
    Get my free audit

  • Ongoing growth

    For a launched site that should keep climbing in search and converting better.

    from $690

    per month, cancel any time · Monthly

    • Monthly Search Console review and fixes
    • New service and location pages
    • Conversion tweaks based on real form data
    • Google Ads landing pages when needed
    Get my free audit

Questions

SEO for accountants, answered straight

What owners ask before they hire an SEO company.

Local and AI search guides

Getting found in Google Maps, local results and AI answers, with the website foundations that make it stick.

Browse all articles

Check availability

Is your trade still open in your city?

One partner per trade per city. Send your website and within one business day you will know whether your city is open, what your current site is losing, and the per-lead price for your trade.
  1. 1Share your name, email and website.
  2. 2We check whether your trade and city are still open, and audit your current site.
  3. 3You get the audit and, if your city is open, the partner terms in writing.

The audit is free either way. If the partner deal is not a fit, you still get the findings and the fixed-price quote.

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