How much does a collision repair lead cost with RankMeHi?

$45 per approved lead. A collision repair is usually $2,500 or more, so the lead is under 2% of the job. Before that there is a $490 founding-partner setup, which covers the design and build of the site, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free, and you set a monthly cap before we start.

What counts as a billable lead for a body shop?

A new customer, in your service area, asking about a repair you do, through an estimate form or text that describes the damage or on a call over 60 seconds. Suppliers, spam, existing customers, repeat contacts within 90 days and requests for work you do not offer are never billed. You can reject any lead within seven days with one tap.

Do you have results for body shops?

Yes, one. The ICC Collision site logged 315 quote requests between December 2023 and August 2026, counted from its form submissions, and clicks from Google rose about 3.6 times after launch. The shop closed in 2026 and the site still receives about ten requests a month.

Do you work with more than one body shop in my city?

No. Leads are exclusive, so we take one partner per trade in each city. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Auto body shop marketing · pay per lead

Auto body shop marketing that is paid per estimate request you approve.

The site we built for ICC Collision logged 315 quote requests, and it still receives about ten a month after the shop closed. You get the same build at cost and pay $45 per approved lead.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One body shop per city.

$45
per approved collision repair lead, published before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why body shops lose calls

What a body shop's site has to do differently.

In one lineCollision Repair marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at $45 per lead the body shop approves.

After an accident the customer has a damaged car, an insurance adjuster and no idea what happens next. They choose the shop that explains the claim, shows finished repairs and makes it easy to send photos for an estimate.

That is how the ICC Collision site was built: a photo estimate form, a page for each repair type and a plain explanation of how insurance work is handled. The form kept producing requests after the business itself shut.

What we build

Six things every body shop site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A photo estimate form
The customer uploads pictures of the damage from the roadside. You reply with a range, and the request is logged with its source page.
02
An insurance claims page
Which insurers you work with, what a deductible means and the customer’s right to choose the shop.
03
One page per repair type
Dent repair, paint, frame straightening, bumper repair. Each ranks for its own searches.
04
Before and after gallery
Real repairs by make and model. The proof a customer looks for before trusting a shop with a car.
05
Towing, rental and timing answered
The three practical questions every caller asks, answered on the page so the call is about the job.
06
Your Business Profile and AI search
Profile kept current, and certifications, makes and areas in the page source for AI assistants.

What you pay for

What counts as a collision repair lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at $45

A photo estimate request for accident damage, from your service area
A call over a minute from a driver asking about a repair you do

Never billed

A parts supplier or a paint rep
A customer with a car already in your shop asking for an update
Someone looking for a mechanical repair you do not offer
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a collision repair lead costs, side by side.

A collision repair is usually $2,500 or more and often paid by insurance, so the lead is under 2% of the job.

Ways a body shop buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	$45, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate.

Proof

What we can show, honestly.

ICC Collision: 315 quote requests logged by the site’s form from December 2023 to August 2026, and about ten a month from April to August 2026, after the shop had closed.

Read the ICC Collision case study

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions body shops ask first.

: $45 per approved lead. A collision repair is usually $2,500 or more, so the lead is under 2% of the job. Before that there is a $490 founding-partner setup, which covers the design and build of the site, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free, and you set a monthly cap before we start.
: A new customer, in your service area, asking about a repair you do, through an estimate form or text that describes the damage or on a call over 60 seconds. Suppliers, spam, existing customers, repeat contacts within 90 days and requests for work you do not offer are never billed. You can reject any lead within seven days with one tap.
: Yes, one. The ICC Collision site logged 315 quote requests between December 2023 and August 2026, counted from its form submissions, and clicks from Google rose about 3.6 times after launch. The shop closed in 2026 and the site still receives about ten requests a month.
: No. Leads are exclusive, so we take one partner per trade in each city. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.