How much does a towing lead cost with RankMeHi?

We have not published a price for towing leads yet, so it is set by our published rule: no more than 5% of your average tow, and never above the lowest price a lead marketplace publishes for the trade. The exact figure is written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable towing lead?

A new customer, in your service area, asking for a tow or roadside service you offer, on a call over 60 seconds or through a form or text that gives the vehicle and the location. Motor clubs, adjusters, owners calling about a car already in your yard, job seekers, wrong numbers and repeat contacts within 90 days are never billed, and you can reject any lead within seven days with one tap.

Are motor club dispatches billed?

No. A motor club or roadside network that calls the tracked number to send you a job is working under its own contract with you, not a new customer the site found. Only a driver or business that finds you and contacts you directly counts.

What about calls at 3am?

The tracking number rings through around the clock, and a night call is billed by exactly the same rule as a daytime one. If it rings out or reaches voicemail in under 60 seconds it is not billed, but that driver has already called someone else, so decide who covers nights before you sign.

Towing marketing · pay per call

Towing calls from drivers who need you right now, billed only when you approve them.

A towing site that is mostly a phone number, a tracked line that rings day and night, and a Business Profile with your real hours. You pay a set price for each direct call you approve, and nothing for motor club dispatches or adjusters.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One towing company per city.

5%
at most, of your average towing job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why towing companies lose calls

What a towing company's site has to do differently.

In one lineTowing marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the towing company approves.

Towing is the most urgent call a driver makes. They are on the shoulder or in a dark parking lot, often at night, on a phone with a low battery, and they call the first number that says it can come now. Nobody reads a long page from the side of a freeway.

So the site we build for a towing company is mostly the phone: tap-to-call on every screen, the area you cover, whether you run around the clock and what you can tow. Planned work such as moving a non-running car, long-distance tows and heavy-duty jobs gets its own pages, because those callers have a few minutes to compare.

What we build

Six things every towing company site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A first screen that is the phone number
Tap-to-call, your hours or 24/7 cover and the area you serve. No slider and no form between a stranded driver and the call.
02
What you tow and with what
Cars, motorcycles, light and heavy duty, flatbed or wheel-lift. A driver with an all-wheel-drive or lowered car needs to know a flatbed is coming.
03
Roadside service pages
Jump starts, lockouts, tire changes and fuel delivery, each its own page because each is its own search.
04
A page for each highway and town you cover
Named roads, exits and neighborhoods, so a driver stuck on a stretch of freeway sees that you work there.
05
A form for tows booked ahead
Pickup and drop-off addresses, the vehicle and whether it rolls. For moves planned a day out, logged in your ledger.
06
A Business Profile with honest hours
Hours set to match when someone actually answers, so Google does not send night drivers to a line nobody picks up.

What you pay for

What counts as a towing lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A driver broken down on the freeway in your area calls at 11pm and talks to dispatch for two minutes
A form asking for a flatbed to move a non-running car from a driveway to a repair shop across town

Never billed

A motor club or roadside network dispatching a job under its contract
An insurance adjuster asking about storage fees on a car already in your yard
Someone calling to ask if you are hiring drivers
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a towing lead costs, side by side.

The price per approved call is capped at 5% of your average tow, below the lowest marketplace price, and fixed in the agreement before you sign.

Ways a towing company buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

The closest proof we have is two automotive sites: Aria Glass, an auto glass shop whose site form logged 291 quote requests from November 2023 to September 2026, and ICC Collision, a collision shop whose form logged 315 from December 2023 to August 2026. We have not published a result for towing companies yet, which is why the first partner in this trade gets founding terms.

Read the ICC Collision case study

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions towing companies ask first.

: We have not published a price for towing leads yet, so it is set by our published rule: no more than 5% of your average tow, and never above the lowest price a lead marketplace publishes for the trade. The exact figure is written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the tracking number and your lead ledger. Your first three approved leads are free.
: A new customer, in your service area, asking for a tow or roadside service you offer, on a call over 60 seconds or through a form or text that gives the vehicle and the location. Motor clubs, adjusters, owners calling about a car already in your yard, job seekers, wrong numbers and repeat contacts within 90 days are never billed, and you can reject any lead within seven days with one tap.
: No. A motor club or roadside network that calls the tracked number to send you a job is working under its own contract with you, not a new customer the site found. Only a driver or business that finds you and contacts you directly counts.
: The tracking number rings through around the clock, and a night call is billed by exactly the same rule as a daytime one. If it rings out or reaches voicemail in under 60 seconds it is not billed, but that driver has already called someone else, so decide who covers nights before you sign.
: The closest proof we have is two automotive sites: Aria Glass, an auto glass shop whose site form logged 291 quote requests from November 2023 to September 2026, and ICC Collision, a collision shop whose form logged 315 from December 2023 to August 2026. We have not published a result for towing companies yet, which is why the first partner in this trade gets founding terms.