How much does a lead cost for franchise locations?

There is no published price for franchise locations yet. Our published rule sets it: at most 5% of the average job, never above the lowest price a lead marketplace publishes for the same service, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable lead for a franchise location?

A new customer, in that location’s territory, asking about a service the brand offers, on a call over 60 seconds or through a form or text that describes a real job. Spam, robocalls, wrong numbers, sales pitches, job seekers, franchise sales enquiries, existing customers, repeat contacts within 90 days and anyone outside every territory are never billed. Each location can reject any lead within seven days with one tap.

Which location is billed for a lead?

The location that receives it. Calls are billed to the location whose tracked number was dialled, and forms to the location whose territory covers the customer’s address. Whether the franchisor or the franchisee pays the bill is set in the agreement before signing.

How does a new franchisee get set up?

From the brand templates. The new owner fills in a short onboarding form with address, hours, territory and team photos, and the location goes live with its page, tracked number, ledger and linked Business Profile. The brand’s design and legal copy stay as the franchisor set them.

Do you work with competing franchise brands?

No. We take one brand per category, so we never build for two franchise systems competing for the same customers. If your category is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Franchise marketing · pay per lead

Franchise marketing where every location sees and approves its own leads.

One brand, one design system, and a page, tracked number and lead ledger for each location. Each location pays only for the leads it approves.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One franchise brand per city.

5%
at most, of your average franchise brands job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why franchise brands lose calls

What a franchise brand's site has to do differently.

In one lineFranchise Brands marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the franchise brand approves.

A franchise brand usually has one national website and dozens of locations that each need their own calls. Customers type a service and a town, and the result that wins is usually a page about that town, so a brand site with one store finder and a central number gives many of those searches away to independent local businesses.

Franchisees also want to know which calls were theirs. The setup we build for a brand gives every location its own page, its own tracked number and its own lead ledger inside one design the franchisor controls, so the brand sees the whole network and each owner sees and approves only their own leads.

What we build

Six things every franchise brand site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
One page per location
Address, hours, the territory it serves, a photo of the local team and reviews from that location’s Business Profile. Written for the town, not copied with the name swapped.
02
A tracked number and ledger for each location
Every call and form is logged against the location that received it, so there is no argument later about whose lead it was.
03
Brand templates the franchisor controls
Logo, colors, offers and legal copy stay locked. Franchisees can update local details, not the brand.
04
Franchisee onboarding
A checklist and a short form so a new location goes live with its page, number and Business Profile linked, without a new project each time.
05
Business Profiles linked location by location
Each profile points at its own location page, with consistent categories and services across the network.
06
Reporting across the network
Approved and rejected leads by location and by month, drawn from the same ledgers each franchisee sees.

What you pay for

What counts as a franchise brands lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A homeowner inside one franchisee’s territory calls that location’s number about a service the brand offers and the call runs over a minute, billed to that location
A quote form on a location page from an address inside that location’s territory

Never billed

A prospective franchisee asking about buying a territory
A vendor calling the brand to sell marketing or supplies
An enquiry from an address outside every location’s territory
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a franchise brands lead costs, side by side.

At most 5% of the average job at a location, never above the lowest marketplace price for the brand’s service, written into the agreement before signing and billed to the location that receives the lead.

Ways a franchise brand buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for franchise brands yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions franchise brands ask first.

: There is no published price for franchise locations yet. Our published rule sets it: at most 5% of the average job, never above the lowest price a lead marketplace publishes for the same service, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new customer, in that location’s territory, asking about a service the brand offers, on a call over 60 seconds or through a form or text that describes a real job. Spam, robocalls, wrong numbers, sales pitches, job seekers, franchise sales enquiries, existing customers, repeat contacts within 90 days and anyone outside every territory are never billed. Each location can reject any lead within seven days with one tap.
: The location that receives it. Calls are billed to the location whose tracked number was dialled, and forms to the location whose territory covers the customer’s address. Whether the franchisor or the franchisee pays the bill is set in the agreement before signing.
: From the brand templates. The new owner fills in a short onboarding form with address, hours, territory and team photos, and the location goes live with its page, tracked number, ledger and linked Business Profile. The brand’s design and legal copy stay as the franchisor set them.
: No. We take one brand per category, so we never build for two franchise systems competing for the same customers. If your category is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for franchise brands yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.