How much does a lead cost for insurance agencies with RankMeHi?

We have not published a price for insurance agencies yet. Our published rule sets it: at most 5% of your average commission on a first policy, never above the lowest price a lead marketplace publishes for the same enquiry, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable insurance lead?

A new prospect, in a state you are licensed in, asking about cover you write, on a call over 60 seconds or through a form or text describing a real need such as a renewal or a new vehicle. Existing policyholders, carriers, wholesalers, job seekers, spam, wrong numbers, repeat contacts within 90 days and anyone outside your licensed area are never billed. You can reject any lead within seven days with one tap.

Who approves what the site says about coverage?

You do. Every claim about coverage, carriers and prices stays under your control and your own regulator’s rules, and if your carrier must approve your advertising, nothing goes live until it has. We make no claim that the site is compliant with any regulator; have it reviewed by whoever handles compliance for your agency. The quote forms never ask for Social Security or policy numbers.

Do you work with other insurance agencies in my city?

No. We take one partner per specialty in each city, so your enquiries are never shared with another insurance agency nearby. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Insurance agency marketing · pay per lead

Insurance quote requests nobody else bought, billed only when you approve them.

A fast insurance agency website, coverage pages and your Google Business Profile for a $490 founding-partner setup. After launch you pay only for quote requests and calls you approve, and none of them are sold to another agent.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One insurance agency per city.

5%
at most, of your average insurance agents job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why insurance agencies lose calls

What a insurance agency's site has to do differently.

In one lineInsurance Agents marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the insurance agency approves.

Insurance shoppers move at predictable moments: a renewal that went up, a new car or house, a new business that needs liability cover, or the annual enrolment period for health and Medicare plans. Many of them have already filled in a comparison form and been called by several agents. Someone who searches for a local agent instead wants a person who will compare carriers and pick up the phone at claim time.

So the site we build for an insurance agency is organised by what people are buying, auto, home, business, life and health where you write it, with a short quote request on each page. Independent agencies list the carriers they represent; captive agents describe the company behind them. The service area is where you are licensed, so out-of-state enquiries are never billed.

What we build

Six things every insurance agency site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A quote request per line
Auto, home, renters, business, life and health, each with the few details you need to start a quote and nothing more.
02
Carriers you represent
For an independent agency, the carriers you can quote; for a captive agent, the company and what it offers.
03
Business insurance by trade
Contractors, restaurants, retail or whichever trades you write, with the coverage each one usually asks about.
04
Enrolment season pages
Medicare and health enrolment dates and what to bring to a review, if you write those lines.
05
Claims help
How you help a client through a claim, which is the reason many people want a local agent at all.
06
Licences and approvals
Your licence numbers, licensed states and any wording your carrier or regulator requires, on every page.

What you pay for

What counts as a insurance agents lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A household in a state you are licensed in calls for an auto and home quote, and the call runs over a minute
A quote request from a contractor who needs general liability cover and is not a current client

Never billed

An existing policyholder reporting a claim or paying a bill
A carrier or wholesaler rep calling about appointments
A producer or customer service rep asking about a job
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a insurance agents lead costs, side by side.

Insurance is not priced yet: our rule holds it to 5% of what an average first policy is worth to you and to the lowest marketplace price, and it is written in before you sign.

Ways a insurance agency buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for insurance agencies yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions insurance agencies ask first.

: We have not published a price for insurance agencies yet. Our published rule sets it: at most 5% of your average commission on a first policy, never above the lowest price a lead marketplace publishes for the same enquiry, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new prospect, in a state you are licensed in, asking about cover you write, on a call over 60 seconds or through a form or text describing a real need such as a renewal or a new vehicle. Existing policyholders, carriers, wholesalers, job seekers, spam, wrong numbers, repeat contacts within 90 days and anyone outside your licensed area are never billed. You can reject any lead within seven days with one tap.
: You do. Every claim about coverage, carriers and prices stays under your control and your own regulator’s rules, and if your carrier must approve your advertising, nothing goes live until it has. We make no claim that the site is compliant with any regulator; have it reviewed by whoever handles compliance for your agency. The quote forms never ask for Social Security or policy numbers.
: No. We take one partner per specialty in each city, so your enquiries are never shared with another insurance agency nearby. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for insurance agencies yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.