How much does a lead cost for mortgage brokers with RankMeHi?

We have not published a price for mortgage brokers yet. Our published rule sets it: at most 5% of your average fee earned on a first loan, never above the lowest price a lead marketplace publishes for the same enquiry, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable mortgage lead?

A new borrower, in a state you are licensed in, asking about a loan you can place, on a call over 60 seconds or through a form or text describing a real purchase or refinance. Existing borrowers, agents and vendors pitching partnerships, job seekers, spam, wrong numbers, repeat contacts within 90 days and anyone outside your licensed area are never billed. You can reject any lead within seven days with one tap.

Who controls the rates and advertising on the site?

You do. Nothing about rates, terms or programs goes live until you approve it, and you keep control of your advertising content under your own regulator’s rules. We do not claim the site meets any regulator’s requirements; have your compliance contact review it before launch. The website form never asks for Social Security numbers, account numbers or credit authorisation.

Do you work with other mortgage brokers in my city?

No. We take one partner per specialty in each city, so your enquiries are never shared with another mortgage brokerage nearby. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Mortgage broker marketing · pay per lead

Mortgage leads that are yours alone, billed only when you approve them.

A fast mortgage brokerage website, loan program pages and your Google Business Profile for a $490 founding-partner setup. After launch you pay only for borrower enquiries you approve, never for leads resold to five lenders.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One mortgage brokerage per city.

5%
at most, of your average mortgage brokers job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why mortgage brokers lose calls

What a mortgage brokerage's site has to do differently.

In one lineMortgage Brokers marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the mortgage brokerage approves.

A borrower filling in a rate-comparison form often hears from several lenders within minutes, which is why bought mortgage leads feel worn out before you call. Someone who finds a broker directly is different: a first-time buyer who needs a pre-approval letter by the weekend, or a homeowner asking whether a refinance makes sense, and they decide on how quickly you answer and how clearly you explain.

So the site we build for a mortgage broker explains the loan programs you place, shows your NMLS number and the states you are licensed in, and makes the pre-approval request short. Rates appear only if you supply them and approve how they are shown. The service area is the states you hold a licence in, so an enquiry from anywhere else is never billed.

What we build

Six things every mortgage brokerage site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A pre-approval request
Contact details, purchase timeline and price range. No Social Security number, no bank statements and no credit authorisation on the website.
02
One page per loan program
Conventional, FHA, VA, jumbo and self-employed options, each explained for the borrower who has that situation.
03
First-time buyer guide
Down payment, closing costs and the steps from pre-approval to closing, in plain language.
04
Refinance page
When a refinance can make sense, cash-out versus rate-and-term, and what the borrower needs to start.
05
Licences and disclosures
Your NMLS number, licensed states and the disclosures your compliance contact asks for, on every page.
06
Reviews from closed borrowers
Reviews from clients who agreed to be quoted, shown beside the program they used.

What you pay for

What counts as a mortgage brokers lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A first-time buyer in a state you are licensed in calls about pre-approval and the call runs over a minute
A refinance enquiry from a homeowner describing the loan they have and what they want to change

Never billed

An existing borrower asking about a payment or escrow
A real estate agent or title rep pitching a referral partnership
A caller from a state where you do not hold a licence
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a mortgage brokers lead costs, side by side.

Unpriced so far: the rate per approved borrower enquiry is capped at 5% of what an average first loan is worth to you and at the lowest marketplace price, fixed before signing.

Ways a mortgage brokerage buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for mortgage brokers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions mortgage brokers ask first.

: We have not published a price for mortgage brokers yet. Our published rule sets it: at most 5% of your average fee earned on a first loan, never above the lowest price a lead marketplace publishes for the same enquiry, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new borrower, in a state you are licensed in, asking about a loan you can place, on a call over 60 seconds or through a form or text describing a real purchase or refinance. Existing borrowers, agents and vendors pitching partnerships, job seekers, spam, wrong numbers, repeat contacts within 90 days and anyone outside your licensed area are never billed. You can reject any lead within seven days with one tap.
: You do. Nothing about rates, terms or programs goes live until you approve it, and you keep control of your advertising content under your own regulator’s rules. We do not claim the site meets any regulator’s requirements; have your compliance contact review it before launch. The website form never asks for Social Security numbers, account numbers or credit authorisation.
: No. We take one partner per specialty in each city, so your enquiries are never shared with another mortgage brokerage nearby. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for mortgage brokers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.