How much does an MSP lead cost with RankMeHi?

We have not published a price for IT services yet. Our rule sets it at no more than 5% of what an average first project or contract is worth to you, never above the lowest price a lead marketplace publishes for the same enquiry, and it is written into the agreement before you sign. Before that there is a $490 setup and $99 a month, and your first three approved leads are free.

Will support calls from my current clients be billed?

No. Existing clients are never billable, whatever line they call. Your helpdesk number and portal are listed apart from the tracked sales number, and any ticket that slips through can be rejected with one tap within seven days.

What counts as a billable MSP lead?

A new business client in your service area asking about a service you provide, on a call over 60 seconds or through a form or text describing a real need, such as managed support or a failed system. Existing clients, vendors, distributors, job seekers, spam and repeat contacts within 90 days are never billed.

Are the leads shared with other IT companies?

No. Every enquiry comes from a site built for your company and goes only to you. We take one managed service provider per city, so your leads are never sold to a competitor down the road.

How is this different from appointment setting or cold email?

Outbound reaches businesses that were not looking, and you pay for the meeting whether or not it fits. Here the business found you while searching for IT help, you see the call or form before it is billed, and you can reject it within seven days. The site also keeps working: the code is yours free after 12 months or $3,000 in lead fees, whichever comes first.

Do you have lead generation results for MSPs?

Not published yet. We currently work with a managed IT provider, but we have not published a result for IT services. The lead logs we can show are from ICC Collision and Aria Glass, built the same way: a fast site, a tracked number and a form that logs every enquiry.

Lead generation for managed service providers

MSP lead generation that bills for new business clients and nothing else.

MSP lead generation from us is a partnership: we build a site that ranks for the IT services businesses in your area search for, and you pay only for enquiries from new business clients you approve. The setup is $490, then $99 a month, the first three leads are free, and the per-lead price is written into the agreement before you sign.

Get a free audit What your customers search

Prefer to pay per customer? IT & Managed Services pay-per-lead: priced before you sign.

27,100
US searches a month for “managed it services”
Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
25%
have no quote form or booking on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Lead generation for managed service providers

What msp lead generation actually involves.

In one lineMSP lead generation from RankMeHi is a site built for your company that sends new business enquiries only to you, with a $490 setup, $99 a month, the first three leads free and a per-lead price fixed in writing before you sign.

Most MSP lead generation is outbound: cold email, appointment-setting agencies, or ads that bill per click whatever happens next. Our partnership is inbound. We build a site that ranks for what business owners search when they need IT help in your area, such as "managed IT services near me" and "IT support near me", and every enquiry it produces comes only to you.

The terms are short. A $490 setup covers the design and build, $99 a month covers hosting, the call-tracking number and your lead ledger, and the first three approved leads are free. We have not published a per-lead price for IT services yet: it is set at no more than 5% of what an average first project or contract is worth to you and written into the agreement before you sign. You can reject any lead within seven days with one tap, and we take one MSP per city.

A lead is a new business client asking about a service you provide, in your area. Existing clients opening tickets, vendors pitching partner programs and technicians looking for work are never billed, and your helpdesk line is kept separate so tickets rarely reach the ledger in the first place.

Search demand

What your customers type, and the page that should answer it.

Monthly searches across the United States. Your town is a slice of these; the order is what matters.

Searches managed service providers' customers make
Aspect	US searches a month	The page that answers it
managed it services	27,100	Managed IT plans page with the assessment form
managed it services near me	9,900	Homepage and Business Profile, pointing at the tracked sales line
it support near me	9,900	Emergency support page for a business that is down today
cybersecurity services	9,900	Cybersecurity page with a security review request
it services for small business	4,400	Small business page for offices with no IT person
it help desk services	2,900	Help desk page for companies replacing an in-house role
it company near me	2,400	One page per city you cover on site
cloud migration services	1,300	Cloud and Microsoft 365 migration page, a project that often turns into a contract

Google Keyword Planner, United States, average monthly searches, read 4 Oct 2026. Owners searching for this service: “msp lead generation” 140, “managed service provider marketing” 140, “it lead generation” 90, “msp leads” 70.

What we do

Six parts of msp lead generation, done for your trade.

01
A site that ranks for IT help
Managed IT, support, cybersecurity and migration pages written around what owners in your area search, each with an assessment request.
02
One MSP per city
Enquiries from your site never go to another IT company. If your city is taken, we say so on the first call.
03
Sales and support kept apart
The tracked sales line is separate from your helpdesk number and portal, so client tickets stay out of the lead ledger.
04
A ledger you can check
Every call with its recording and every form with its text, within the hour. You see who the business is before anything is billed.
05
Reject in seven days
An existing client, a vendor, a job seeker or a company outside your area: one tap and it is off the invoice.
06
A price fixed before you sign
The per-lead price is set by our 5% rule against your average first project or contract, written into the agreement and fixed for the term.

What we see

Where IT services company sites lose the search.

01
Buying appointments, not demand
An appointment set by a cold caller is a business that was not looking. An enquiry from search is a business with a problem today.
02
Ads that land on a generic homepage
A click on "IT support near me" that lands on a page of vendor logos is paid for and lost.
03
One number for sales and support
When clients and prospects call the same line, nobody can say how many new businesses the site brought in.
04
No record of where clients come from
In our study of 662 Orange County business sites, 39% ran no analytics at all, so the owner cannot tell which channel paid off.

How it works

Four steps, each with something you can check.

01
A yes or no on your city
Day 1
We check demand and whether another business in your trade already partners with us there.
You getA price per lead in writing, or a straight no.
02
Build at cost
Days 2 to 21
Site, tracking number, call recording and quote form, plus the Business Profile pointed at it.
You getA fast site that stays yours.
03
Leads in your ledger
From launch
Every call and form within the hour, with the recording or the text. Reject any lead within seven days.
You getExclusive leads, the first three free.
04
One invoice a month
Monthly
One line per approved lead, under the cap you set.
You getA bill that grows only when the phone rings.

Pricing

Prices, published.

Or pay only for the it & managed services leads you approve: priced before you sign.

New website
For a business that needs a site built to convert from day one.
from $2,490
five pages, design included · 3 to 6 weeks
- Design in Figma, or built from yours
- Astro front end, edited in a CMS your team can use
- Service pages written around real searches
- Analytics and Search Console wired up at launch
Start with the free audit
Ongoing growth
For a launched site that should keep climbing in search and converting better.
from $690
per month, cancel any time · Monthly
- Monthly Search Console review and fixes
- New service and location pages
- Conversion tweaks based on real form data
- Google Ads landing pages when needed
Start with the free audit

Proof

What we can show, honestly.

We have not published a result for a managed IT provider yet. Our closest published lead log is ICC Collision, a body shop in Orange County: 315 quote requests logged by the site’s form from December 2023 to August 2026, and about ten requests a month still arriving after the shop closed.

Read the ICC Collision case study

Questions

Questions about msp lead generation, answered.

: We have not published a price for IT services yet. Our rule sets it at no more than 5% of what an average first project or contract is worth to you, never above the lowest price a lead marketplace publishes for the same enquiry, and it is written into the agreement before you sign. Before that there is a $490 setup and $99 a month, and your first three approved leads are free.
: No. Existing clients are never billable, whatever line they call. Your helpdesk number and portal are listed apart from the tracked sales number, and any ticket that slips through can be rejected with one tap within seven days.
: A new business client in your service area asking about a service you provide, on a call over 60 seconds or through a form or text describing a real need, such as managed support or a failed system. Existing clients, vendors, distributors, job seekers, spam and repeat contacts within 90 days are never billed.
: No. Every enquiry comes from a site built for your company and goes only to you. We take one managed service provider per city, so your leads are never sold to a competitor down the road.
: Outbound reaches businesses that were not looking, and you pay for the meeting whether or not it fits. Here the business found you while searching for IT help, you see the call or form before it is billed, and you can reject it within seven days. The site also keeps working: the code is yours free after 12 months or $3,000 in lead fees, whichever comes first.
: Not published yet. We currently work with a managed IT provider, but we have not published a result for IT services. The lead logs we can show are from ICC Collision and Aria Glass, built the same way: a fast site, a tracked number and a form that logs every enquiry.

Want the search map for your town?

(844) 972-6563orGet my per-lead price

First three approved leads free · One partner per trade per city · You own your domain and content from day one

Start with clarity

Get a free audit of your IT services company site, in writing.

Tell us where to start. We review your website and identify the issues that may be limiting visibility, speed, trust, or lead generation.

1Share your name, email and website.
2We review your current website and SEO foundation.
3We reply with the clearest next steps for your business.

Prefer to talk? (844) 972-6563

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It only takes a minute. We use these details to review the right website and reply to the right person.

← IT & Managed Services marketing and per-lead price

MSP lead generation that bills for new business clients and nothing else.

What msp lead generation actually involves.

What your customers type, and the page that should answer it.

Six parts of msp lead generation, done for your trade.

A site that ranks for IT help

One MSP per city

Sales and support kept apart

A ledger you can check

Reject in seven days

A price fixed before you sign

Where IT services company sites lose the search.

Buying appointments, not demand

Ads that land on a generic homepage

One number for sales and support

No record of where clients come from

Four steps, each with something you can check.

A yes or no on your city

Build at cost

Leads in your ledger

One invoice a month