How much does a lead cost for optometry practices with RankMeHi?

We have not published a price for optometry practices yet. Our published rule sets it: at most 5% of your average first exam, never above the lowest price a lead marketplace publishes for the same enquiry, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable optometry lead?

A new patient, in your service area, asking about an exam or eye care you offer, on a call over 60 seconds or through a form or text describing a real need. Order pickups, existing patients, labs, frame reps, insurers, job seekers, wrong numbers, repeat contacts within 90 days and anyone outside your area are never billed. You can reject any lead within seven days with one tap.

What does the exam request form collect?

Contact details, a preferred time and the reason for the visit. It never asks for medical history, prescriptions or insurance member numbers; plan details are confirmed by your staff. Calls carry a spoken recording notice and the practice decides what it keeps. We do not claim HIPAA certification or compliance. The form is designed to collect the minimum, and you should review it with whoever handles compliance for your practice.

Do you work with other optometry practices in my city?

No. We take one partner per specialty in each city, so your enquiries are never shared with another optometry practice nearby. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Optometrist marketing · pay per lead

Optometry marketing where you pay for new exams, not for “are my glasses ready?”

A fast optometry website, exam and vision plan pages and your Google Business Profile for a $490 founding-partner setup. After launch you pay only for new-patient calls and exam requests you approve.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One optometry practice per city.

5%
at most, of your average optometrists job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why optometry practices lose calls

What a optometry practice's site has to do differently.

In one lineOptometrists marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the optometry practice approves.

Most people choose an eye doctor by their vision plan. They search for an eye exam near them, check whether you take their plan, look for a time this week or on a Saturday, and then glance at the frames. Parents booking a child’s first exam and contact lens wearers who need a new prescription before their supply runs out ask the same questions with more urgency.

So the site we build for an optometry practice puts the accepted vision and medical plans, the next open exam and the booking button first. Contact lens fittings, children’s exams and medical eye care such as dry eye or diabetic eye exams each get a page, and the frame brands you carry get a gallery, because the optical is where a first exam turns into a patient who comes back.

What we build

Six things every optometry practice site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A vision plan page
Every vision and medical plan you accept, and what an exam costs without insurance if you publish it.
02
Book an eye exam
The next available slots, weekend hours if you have them, and a short request form with the reason for the visit.
03
Contact lens fittings
What the fitting includes, how long it takes, and that a glasses prescription is not a contact lens prescription.
04
Children’s eye exams
When to bring a child in, what the exam involves and how to prepare, for the parents who search first.
05
Medical eye care
Dry eye, diabetic eye exams, red eyes and sudden floaters, with a clear line on when to call right away.
06
A frames gallery
The brands and price ranges in your optical, photographed in the shop rather than lifted from a catalogue.

What you pay for

What counts as a optometrists lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A new patient in your area calls to book an exam with their vision plan and the call runs over a minute
A request from a parent who has never been to the practice for a child’s first eye exam

Never billed

An existing patient asking whether their glasses are ready
An optical lab or a frame rep calling about an order
An insurer’s verification call about a patient already booked
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a optometrists lead costs, side by side.

There is no optometry price yet: it is set at no more than 5% of your average first exam and never above the lowest marketplace price, in the agreement before you sign.

Ways a optometry practice buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for optometry practices yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions optometry practices ask first.

: We have not published a price for optometry practices yet. Our published rule sets it: at most 5% of your average first exam, never above the lowest price a lead marketplace publishes for the same enquiry, and written into the agreement before you sign. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new patient, in your service area, asking about an exam or eye care you offer, on a call over 60 seconds or through a form or text describing a real need. Order pickups, existing patients, labs, frame reps, insurers, job seekers, wrong numbers, repeat contacts within 90 days and anyone outside your area are never billed. You can reject any lead within seven days with one tap.
: Contact details, a preferred time and the reason for the visit. It never asks for medical history, prescriptions or insurance member numbers; plan details are confirmed by your staff. Calls carry a spoken recording notice and the practice decides what it keeps. We do not claim HIPAA certification or compliance. The form is designed to collect the minimum, and you should review it with whoever handles compliance for your practice.
: No. We take one partner per specialty in each city, so your enquiries are never shared with another optometry practice nearby. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for optometry practices yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.