Pay per approved lead. First 3 leads free.

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Solar marketing · pay per lead

Solar leads that go to one installer and are billed only when you approve them.

A fast solar website, local SEO and your Google Business Profile, with a quote form that asks for the electric bill. After launch you pay only for the homeowner enquiries you approve, and no one else receives them.

$490 founding-partner setup, $99 a month, first three approved leads free. One solar installer per city.

  • 5%

    at most, of your average solar job: the cap on the price per approved lead, written in before you sign

    RankMeHi partner terms, confirmed 27 Sep 2026

  • 26%

    have no tap-to-call link on the homepage

    RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

  • 79%

    of sites take more than 4 seconds to show their main content on a phone

    RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why solar installers lose calls

What a solar installer's site has to do differently.

In one lineSolar marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the solar installer approves.

Solar is the longest decision on this list. The homeowner reads for weeks, compares quotes from several installers and asks about the roof, financing, batteries and what the utility pays for extra power. Some have already filled in a comparison form and been called by companies they never chose.

So the site we build for a solar installer is there to earn trust, not to chase clicks: your own installs, how purchase, loan and lease options work, what happens with permits and the utility connection, and a quote form that takes a photo of the electric bill. Every enquiry it creates goes to you alone.

What we build

Six things every solar installer site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.
  1. 01

    A quote form that takes the electric bill

    The homeowner uploads a bill and the address. You size a system before the first call and the enquiry lands in your ledger.

  2. 02

    Purchase, loan and lease explained

    How each option works, who owns the system and what happens if the house is sold, in plain words.

  3. 03

    A permits and utility connection page

    Who handles the permit, the inspection and the utility paperwork, and what the homeowner has to sign along the way.

  4. 04

    Battery and backup pages

    Batteries, backup during outages and adding storage to an existing system, for the customers who search that first.

  5. 05

    A gallery of your own installs

    Roof and ground mounts with the town and the panel and inverter brands, so the work is real and checkable.

  6. 06

    Licence, warranty and HOA notes

    Your contractor licence, workmanship and product warranties, and how you handle HOA approval, in the page text for Google and AI search.

What you pay for

What counts as a solar lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

  • A homeowner in your area submits the quote form with last month’s electric bill attached
  • A new customer calls about solar with battery backup and the call runs over a minute

Never billed

  • A lead vendor or panel distributor calling to sell you something
  • A customer you installed for calling about their monitoring app
  • A form from a homeowner outside the area you install in
  • Anything you reject within seven days, one tap, no reason needed
  • Your first three approved leads

Cost of a lead

What a solar lead costs, side by side.

Solar has no published price with us yet: it is held to no more than 5% of your average installed system and below the lowest marketplace price for solar, and written into the agreement before you sign.
Ways a solar installer buys leads
AspectPrice per leadShared with othersYou approve firstA site you keep
Shared-lead marketplaces in generalSet by the marketplaceThree to five businessesNoNo
Retainer agencySame fee with or without leadsUsually notNoUsually
RankMeHi pay-per-lead partnerSet by the 5% rule, first three freeNever, one partner per cityYes, seven daysYes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for solar installers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.
  1. 01

    Free audit and a yes or no

    Day 1

    We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.

    You getA price per lead in writing, and a straight answer on fit.

  2. 02

    Design and build at cost

    Days 2 to 21

    A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.

    You getA fast site that is yours to keep, and a Business Profile pointed at it.

  3. 03

    Leads land in your ledger

    From launch

    Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.

    You getExclusive leads, and the first three free.

  4. 04

    One invoice a month

    Monthly

    One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.

    You getA bill that only grows when the phone rings.

Questions

Questions solar installers ask first.

One solar installer per city. Is yours still open?

First three approved leads free · One partner per trade per city · You own your domain and content from day one

Start with clarity

Check your city and get the solar price in writing.

One partner per trade per city. Send your details and we reply with availability, the per-lead price and a free audit of your current site.
  1. 1Share your name, email and website.
  2. 2We review your current website and SEO foundation.
  3. 3We reply with the clearest next steps for your business.
Prefer to talk? (844) 972-6563

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