Solar marketing · pay per lead
Solar leads that go to one installer and are billed only when you approve them.
A fast solar website, local SEO and your Google Business Profile, with a quote form that asks for the electric bill. After launch you pay only for the homeowner enquiries you approve, and no one else receives them.
$490 founding-partner setup, $99 a month, first three approved leads free. One solar installer per city.
5%
at most, of your average solar job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
Why solar installers lose calls
What a solar installer's site has to do differently.
In one lineSolar marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the solar installer approves.
Solar is the longest decision on this list. The homeowner reads for weeks, compares quotes from several installers and asks about the roof, financing, batteries and what the utility pays for extra power. Some have already filled in a comparison form and been called by companies they never chose.
So the site we build for a solar installer is there to earn trust, not to chase clicks: your own installs, how purchase, loan and lease options work, what happens with permits and the utility connection, and a quote form that takes a photo of the electric bill. Every enquiry it creates goes to you alone.
What we build
Six things every solar installer site gets, written for your jobs.
- 01
A quote form that takes the electric bill
The homeowner uploads a bill and the address. You size a system before the first call and the enquiry lands in your ledger.
- 02
Purchase, loan and lease explained
How each option works, who owns the system and what happens if the house is sold, in plain words.
- 03
A permits and utility connection page
Who handles the permit, the inspection and the utility paperwork, and what the homeowner has to sign along the way.
- 04
Battery and backup pages
Batteries, backup during outages and adding storage to an existing system, for the customers who search that first.
- 05
A gallery of your own installs
Roof and ground mounts with the town and the panel and inverter brands, so the work is real and checkable.
- 06
Licence, warranty and HOA notes
Your contractor licence, workmanship and product warranties, and how you handle HOA approval, in the page text for Google and AI search.
What you pay for
What counts as a solar lead, and what never does.
Billed at your written price
- A homeowner in your area submits the quote form with last month’s electric bill attached
- A new customer calls about solar with battery backup and the call runs over a minute
Never billed
- A lead vendor or panel distributor calling to sell you something
- A customer you installed for calling about their monitoring app
- A form from a homeowner outside the area you install in
- Anything you reject within seven days, one tap, no reason needed
- Your first three approved leads
Cost of a lead
What a solar lead costs, side by side.
| Aspect | Price per lead | Shared with others | You approve first | A site you keep |
|---|---|---|---|---|
| Shared-lead marketplaces in general | Set by the marketplace | Three to five businesses | No | No |
| Retainer agency | Same fee with or without leads | Usually not | No | Usually |
| RankMeHi pay-per-lead partner | Set by the 5% rule, first three free | Never, one partner per city | Yes, seven days | Yes |
Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.
Proof
What we can show, honestly.
We have not published a result for solar installers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each trade gets founding terms.
See the lead logs we do haveHow it works
From first call to first lead in 21 days.
- 01
Free audit and a yes or no
Day 1We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
- 02
Design and build at cost
Days 2 to 21A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
- 03
Leads land in your ledger
From launchEvery call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
- 04
One invoice a month
MonthlyOne line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.
Questions
Questions solar installers ask first.
One solar installer per city. Is yours still open?
First three approved leads free · One partner per trade per city · You own your domain and content from day one
Start with clarity
Check your city and get the solar price in writing.
- 1Share your name, email and website.
- 2We review your current website and SEO foundation.
- 3We reply with the clearest next steps for your business.
Certified partner
Check if your city is open
Name, email and your trade. We reply within one business day with availability and the per-lead price for your trade.




