Problem · diagnosis and fix
The map pack gets the calls. You are not in it.
For "near me" searches the three businesses in the map get most of the calls. Getting in is about the profile, the reviews and the site it points to, in that order.
4
usual causes, each with its own fix below
Each cause is checked in the fix below
Free
audit that tells you which cause is yours, in writing
Every engagement starts with it
Sound familiar?
How it shows up.
- Your profile appears only when someone searches your name
- Competitors with fewer years in business sit above you on the map
- Your reviews stopped at a number two years ago
Root causes
The 4 reasons it happens.
- 01
Wrong or missing primary category
The category decides which searches the profile can appear for. "Contractor" loses to "Plumber" for plumbing searches every time.
- 02
Reviews that stopped
Google weighs recent reviews. A 4.9 with the last review in 2023 reads as a business that may not be trading.
- 03
Address and service area mismatch
A hidden address with no service areas, or a mailbox address, limits where the profile can rank.
- 04
The profile links to a weak page
The site behind the profile counts. A slow homepage with no mention of the service or the city drags the profile down.
The fix
What to do, in order.
- 01
Fix the profile basics
Step 1Primary category, every service listed, service areas set, hours kept current, photos of real work.
You getA cause you can rule in or out.
- 02
Ask for reviews every week
Step 2A link sent after each job, a reply to every review. Steady beats a burst.
You getA cause you can rule in or out.
- 03
Point the profile at a page that matches
Step 3A service page with the city in it, fast, with the same name, address and phone as the profile.
You getA cause you can rule in or out.
- 04
Keep it alive
Step 4A post a month, new photos, questions answered. We do this as part of every partner deal.
You getA site that produces enquiries you can count.
Questions
Questions about this problem.
Want the cause in writing, free?
First three approved leads free · One partner per trade per city · You own your domain and content from day one
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- 1Share your name, email and website.
- 2We review your current website and SEO foundation.
- 3We reply with the clearest next steps for your business.
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