Problem · diagnosis and fix
You search for what you do and your site is nowhere.
There are three different problems hiding behind this one sentence, and they have three different fixes. The first step is finding out which one you have.
22%
have no H1 heading, and 20% have more than one
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
4
usual causes, each with its own fix below
Each cause is checked in the fix below
Free
audit that tells you which cause is yours, in writing
Every engagement starts with it
Sound familiar?
How it shows up.
- Searching your business name works, searching your service does not
- Search Console shows pages "crawled, currently not indexed"
- A competitor with a worse site outranks you for everything
Root causes
The 4 reasons it happens.
- 01
Google has not indexed the pages
A noindex tag left over from a redesign, a blocked robots file or a site with no links pointing in. Common after a rebuild.
- 02
The pages do not say what you do
22% of local sites have no main heading at all. A page titled "Home" with a slogan cannot rank for "water heater repair".
- 03
One page tries to rank for everything
A single services page listing twelve jobs ranks for none of them. Each job needs its own page with its own title.
- 04
No signal of where you are
Only 42% of local sites carry LocalBusiness schema. Without an address, area and phone in the markup, Google guesses.
The fix
What to do, in order.
- 01
Check indexing before anything else
Step 1Search Console, URL inspection, one page at a time. If the page is not indexed, nothing else matters yet.
You getA cause you can rule in or out.
- 02
One page per service, one per area
Step 2Title, heading and first paragraph written around the search, with the real details of the job.
You getA cause you can rule in or out.
- 03
Tell Google who and where you are
Step 3LocalBusiness schema, a consistent name, address and phone, and a Business Profile that links to the matching page.
You getA cause you can rule in or out.
- 04
Earn a few real links
Step 4Suppliers, associations, local press and the directories your customers use. A handful of real links moves a local site more than a hundred bought ones.
You getA site that produces enquiries you can count.
Questions
Questions about this problem.
Other problems
Not quite yours? Try these.
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