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Problem · diagnosis and fix

You search for what you do and your site is nowhere.

There are three different problems hiding behind this one sentence, and they have three different fixes. The first step is finding out which one you have.

  • 22%

    have no H1 heading, and 20% have more than one

    RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

  • 4

    usual causes, each with its own fix below

    Each cause is checked in the fix below

  • Free

    audit that tells you which cause is yours, in writing

    Every engagement starts with it

Sound familiar?

How it shows up.

  • Searching your business name works, searching your service does not
  • Search Console shows pages "crawled, currently not indexed"
  • A competitor with a worse site outranks you for everything

Root causes

The 4 reasons it happens.

Figures are from our study of 662 local business websites in Orange County, tested in September 2026.
  1. 01

    Google has not indexed the pages

    A noindex tag left over from a redesign, a blocked robots file or a site with no links pointing in. Common after a rebuild.

  2. 02

    The pages do not say what you do

    22% of local sites have no main heading at all. A page titled "Home" with a slogan cannot rank for "water heater repair".

  3. 03

    One page tries to rank for everything

    A single services page listing twelve jobs ranks for none of them. Each job needs its own page with its own title.

  4. 04

    No signal of where you are

    Only 42% of local sites carry LocalBusiness schema. Without an address, area and phone in the markup, Google guesses.

The fix

What to do, in order.

Each step is something you can check or ask for today. The free audit does the checking for you and puts the answer in writing.
  1. 01

    Check indexing before anything else

    Step 1

    Search Console, URL inspection, one page at a time. If the page is not indexed, nothing else matters yet.

    You getA cause you can rule in or out.

  2. 02

    One page per service, one per area

    Step 2

    Title, heading and first paragraph written around the search, with the real details of the job.

    You getA cause you can rule in or out.

  3. 03

    Tell Google who and where you are

    Step 3

    LocalBusiness schema, a consistent name, address and phone, and a Business Profile that links to the matching page.

    You getA cause you can rule in or out.

  4. 04

    Earn a few real links

    Step 4

    Suppliers, associations, local press and the directories your customers use. A handful of real links moves a local site more than a hundred bought ones.

    You getA site that produces enquiries you can count.

Questions

Questions about this problem.

Want the cause in writing, free?

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  1. 1Share your name, email and website.
  2. 2We review your current website and SEO foundation.
  3. 3We reply with the clearest next steps for your business.
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