How much does a criminal defense lead cost with RankMeHi?

We have not published a price for criminal defense enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for criminal defense, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable criminal defense lead?

A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. A relative or friend calling to hire you for someone who has been arrested counts the same as the accused calling, because they are seeking representation for a new matter. You can reject any lead within seven days with one tap.

What about calls from jail?

Calls placed from a jail or detention facility go through the facility’s own phone system, which may not connect to every number. Keep the number you already give to jails and bail agents on your direct line; the tracked number on the site is for new enquiries from the public.

Is pay-per-lead allowed for law firms?

We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.

Do you work with other criminal defense lawyers in my city?

No. We take one partner per practice area in each city, so your enquiries are never shared with another criminal defense firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Criminal defense marketing · pay per lead

Defense firm marketing for the call that comes the night of the arrest.

A site built for urgent, private searches, with a tracked number and a ledger of every enquiry. You pay only for the new enquiries you approve.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One criminal defense firm per city.

5%
at most, of your average criminal defense job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why criminal defense lawyers lose calls

What a criminal defense firm's site has to do differently.

In one lineCriminal Defense marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the criminal defense firm approves.

Most criminal defense searches start with an arrest, a summons or a call from a detective, and the person searching is often a parent, partner or friend rather than the accused. They search privately, usually at night, and call the first firm that answers and sounds like it knows that courthouse.

Before they call they look for the attorney’s name, bar admission, how long they have practiced criminal law and whether the first consultation is free. The site we build for a defense firm opens with the number and your courts, gives each charge type its own page, and keeps the enquiry form free of questions about the alleged offense.

What we build

Six things every criminal defense firm site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A first screen built for the night of an arrest
The number, the counties and courts you cover, and whether someone answers after hours. Nothing to read before the call.
02
One page per charge type
Assault, theft, drug charges, domestic violence, warrants, juvenile matters. Each matches what a worried family member typed.
03
A page for family members
Many first calls come from a relative. This page tells them which details help, such as the booking number and the facility, in wording you approve.
04
Attorney pages with bar admission and courts
Years in criminal practice, where you are admitted and the courthouses you appear in, so the caller knows who they are hiring.
05
A private enquiry form
It asks only for a name, a safe contact and the county. Nobody has to describe the charge on a web form to start.
06
Court pages for each courthouse you use
Where it is, which matters it hears and how to reach your office from it, so searches for that courthouse lead to you.

What you pay for

What counts as a criminal defense lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

The sister of someone arrested last night calls about hiring a lawyer for the arraignment and the call runs over a minute
A text from a person who received a summons for a theft charge in your county, asking about a consultation

Never billed

A caller who wants a free answer about talking to the police and says they will not hire anyone
A bail bond company or private investigator offering a referral arrangement
A current client’s relative calling about the next court date
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a criminal defense lead costs, side by side.

Capped at 5% of the average fee on a new criminal matter and below the lowest marketplace price for criminal defense, written into the agreement before signing.

Ways a criminal defense firm buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for criminal defense lawyers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions criminal defense lawyers ask first.

: We have not published a price for criminal defense enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for criminal defense, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. A relative or friend calling to hire you for someone who has been arrested counts the same as the accused calling, because they are seeking representation for a new matter. You can reject any lead within seven days with one tap.
: Calls placed from a jail or detention facility go through the facility’s own phone system, which may not connect to every number. Keep the number you already give to jails and bail agents on your direct line; the tracked number on the site is for new enquiries from the public.
: We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.
: No. We take one partner per practice area in each city, so your enquiries are never shared with another criminal defense firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for criminal defense lawyers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.