How much does a estate planning and probate lead cost with RankMeHi?

We have not published a price for estate planning and probate enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for estate planning and probate, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable estate planning lead?

A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. An heir or executor asking you to handle a probate in your area counts; a beneficiary calling only to ask about a matter another firm is handling does not describe work you would take on, so you can reject it. You can reject any lead within seven days with one tap.

Do seminar and webinar sign-ups count as leads?

No. A registration on its own is not billed. It becomes a lead only if the person asks for a consultation or describes a matter, by call, form or text, and then the same rule applies as for any other enquiry.

Is pay-per-lead allowed for law firms?

We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.

Do you work with other estate planning attorneys in my city?

No. We take one partner per practice area in each city, so your enquiries are never shared with another estate planning firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Estate planning and probate · pay per lead

Estate and probate marketing where you pay for enquiries you approve, not for clicks.

A site with one route for planning and another for probate, a tracked number and a ledger. You pay a flat price only for the new enquiries you approve.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One estate planning firm per city.

5%
at most, of your average estate & probate job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why estate planning attorneys lose calls

What a estate planning firm's site has to do differently.

In one lineEstate & Probate marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the estate planning firm approves.

Estate planning is a considered purchase. People start looking after a diagnosis, a new grandchild or watching a friend go through a messy probate, and they compare several firms over a week or two. They want to know whether you offer flat fees for wills and trusts, whether you meet by video or at home, and whether an attorney reviews the documents.

Probate is the opposite: an executor or adult child searches within days of a death, tired and unsure what they even need. The site we build for an estate firm gives planning and probate separate routes, with packages and what each includes laid out on one, and a calm first-steps page on the other.

What we build

Six things every estate planning firm site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
Planning packages with what each includes
Will, trust, powers of attorney and health care directives, with the fee or fee range you choose to publish beside each.
02
A first-steps page for probate
For the executor who has just lost a parent: what to gather, who to call and when to talk to an attorney, in wording you approve.
03
Pages for the other matters you handle
Trust administration, guardianship, special needs or long-term care planning. Only the ones your firm actually takes.
04
Seminar and webinar sign-ups
Registrations are logged separately from leads, so the ledger shows which attendees later ask for a consultation.
05
An attorney page with bar admission
Where you are admitted and any certification you hold, with a photo, because families want to see who will sit across the table.
06
A consultation request that asks about the family, not the assets
Marital status, children and the city are enough to start. Nobody has to list their accounts on a web form.

What you pay for

What counts as a estate & probate lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A couple in your area fill in the form asking for a trust consultation, with their city and family situation
An executor calls about opening probate for her father’s estate in your county and the call runs over a minute

Never billed

A financial adviser or insurance agent calling to pitch a referral partnership
An existing client asking to change a beneficiary on a trust you drafted
A seminar sign-up who never asks for a consultation
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a estate & probate lead costs, side by side.

No more than 5% of the average fee on a new estate or probate matter, never above the lowest marketplace price for the field, and set in writing before you sign.

Ways a estate planning firm buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for estate planning attorneys yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions estate planning attorneys ask first.

: We have not published a price for estate planning and probate enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for estate planning and probate, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. An heir or executor asking you to handle a probate in your area counts; a beneficiary calling only to ask about a matter another firm is handling does not describe work you would take on, so you can reject it. You can reject any lead within seven days with one tap.
: No. A registration on its own is not billed. It becomes a lead only if the person asks for a consultation or describes a matter, by call, form or text, and then the same rule applies as for any other enquiry.
: We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.
: No. We take one partner per practice area in each city, so your enquiries are never shared with another estate planning firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for estate planning attorneys yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.