How much does a personal injury lead cost with RankMeHi?

We have not published a price for personal injury enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for personal injury, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable personal injury lead?

A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. Adjusters, defense counsel and anyone else on the other side of a matter are not prospective clients and are not billed. You can reject any lead within seven days with one tap.

Do you bill for enquiries we turn down after intake?

If the enquiry met the rule, yes, because we bill per enquiry and never per signed case; that is what keeps it an advertising cost rather than a share of the outcome. If the enquiry is about something you do not handle, such as a workers’ compensation claim when you only take vehicle cases, it does not meet the rule and you reject it in one tap.

Is pay-per-lead allowed for law firms?

We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.

Do you work with other personal injury firms in my city?

No. We take one partner per practice area in each city, so your enquiries are never shared with another personal injury firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Personal injury marketing · pay per lead

Injury firm marketing billed per enquiry, never per case.

A fast site for your firm, a tracked number and a ledger of every enquiry. After launch you pay a flat price for each new enquiry you approve, and nothing for the ones you reject.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One personal injury firm per city.

5%
at most, of your average personal injury job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why personal injury firms lose calls

What a personal injury firm's site has to do differently.

In one linePersonal Injury marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the personal injury firm approves.

People look for an injury lawyer in the days after a crash, a fall or a bad dog bite, often on a phone in a waiting room or at home with a sling on. They search the type of accident and the city, open three or four firms, and call the one that looks local, answers quickly and explains its fees without making them dig.

Before they call they read reviews and check whether a named attorney will actually handle the matter and whether the first consultation costs anything. So the site we build for an injury firm puts the phone, the attorney’s name and bar admission, and your fee terms in the first screen, and gives each accident type its own page in the words people use.

What we build

Six things every personal injury firm site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
One page per accident type
Car crashes, truck accidents, motorcycle crashes, slips and falls, dog bites. Each page speaks to what the person is dealing with this week and ends with the number.
02
Attorney pages with bar details
Name, photo, bar admission and the courts you appear in, so a prospect can check who they are about to call.
03
A fees page in wording you approve
How the consultation and contingency terms work, with any disclaimer your state requires. You write or sign off every line.
04
A short form that asks for the date and the city
Enough for your intake team to see whether it is a matter you take, without asking an injured person to type their whole story on a phone.
05
Language pages your team can back up
A Spanish or other language page only where someone at the firm can take the call in that language.
06
Your Business Profile pointed at the right pages
Practice areas, office hours and photos kept current, with each service on the profile linked to its page on the site.

What you pay for

What counts as a personal injury lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A driver hurt in a rear-end crash in your county calls about representation and the call runs over a minute
A web form from someone who fell in a grocery store last week, with the date, the city and what happened

Never billed

An insurance adjuster or the other driver calling about a case you already handle
An existing client asking how their settlement is going
A medical lien or funding company calling to pitch a referral arrangement
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a personal injury lead costs, side by side.

A flat price per approved enquiry, at most 5% of the average fee on a new injury matter and never above the lowest marketplace price for personal injury, fixed in writing before you sign.

Ways a personal injury firm buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for personal injury firms yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions personal injury firms ask first.

: We have not published a price for personal injury enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for personal injury, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. Adjusters, defense counsel and anyone else on the other side of a matter are not prospective clients and are not billed. You can reject any lead within seven days with one tap.
: If the enquiry met the rule, yes, because we bill per enquiry and never per signed case; that is what keeps it an advertising cost rather than a share of the outcome. If the enquiry is about something you do not handle, such as a workers’ compensation claim when you only take vehicle cases, it does not meet the rule and you reject it in one tap.
: We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.
: No. We take one partner per practice area in each city, so your enquiries are never shared with another personal injury firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for personal injury firms yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.