How much does a employment law lead cost with RankMeHi?

We have not published a price for employment law enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for employment law, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable employment law lead?

A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. Calls from the employer or its lawyers about a matter you already handle are not billed. You can reject any lead within seven days with one tap.

Do you bill for calls from employers?

Only if you represent employers. If the site says you act only for workers, an employer calling with its own matter is asking about a service you do not offer, so it is not billed. If you take both sides, an employer with a new matter in your area is billed like anyone else.

Is pay-per-lead allowed for law firms?

We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.

Do you work with other employment lawyers in my city?

No. We take one partner per practice area in each city, so your enquiries are never shared with another employment law firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

Employment law marketing · pay per lead

Employment law marketing that says which side you take and bills only approved enquiries.

A fast site that tells workers in the first screen whether you can help, a tracked number and a ledger. You pay a flat price only for the new enquiries you approve.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One employment law firm per city.

5%
at most, of your average employment law job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why employment lawyers lose calls

What a employment law firm's site has to do differently.

In one lineEmployment Law marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the employment law firm approves.

People look for an employment lawyer while still in the job or in the weeks after leaving it: fired after a complaint, paid for fewer hours than they worked, or pushed out after a pregnancy or an injury. Many search from a personal phone so the company network does not see it, and the first thing they want to know is whether a lawyer will even look at their situation.

They check whether you represent employees or employers, whether the consultation is free and whether you have handled their kind of claim before. The site we build for an employment firm says which side you take in the first screen, gives wage claims, wrongful termination, discrimination and harassment their own pages, and uses a form built around dates rather than a long story.

What we build

Six things every employment law firm site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A first screen that says which side you represent
Workers, employers or both, stated plainly, so the wrong callers do not dial and the right ones do not hesitate.
02
One page per claim type
Unpaid wages and overtime, wrongful termination, discrimination, harassment, retaliation, leave. Each matches the words a worker types.
03
An intake form built around dates
Start date, last day, the employer’s city and a few lines on what happened. Enough for your intake team to follow up properly.
04
A what-to-bring page
Pay stubs, the offer letter, messages and schedules, in a list you approve, so the first consultation is useful.
05
Attorney pages with bar admission
Where you are admitted, the agencies and courts you appear before, and the kinds of claims you take.
06
A page for groups of workers
When several people at one company have the same problem, one of them usually searches for all of them. This page invites that call.

What you pay for

What counts as a employment law lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A warehouse worker in your area calls about unpaid overtime and the call runs over a minute
A form from a nurse let go two weeks after reporting a safety issue, with the dates and the employer’s city

Never billed

An employer’s HR department calling about a claim you already handle
Someone asking how to file for unemployment benefits, which you do not handle
A paralegal asking whether your firm is hiring
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a employment law lead costs, side by side.

Set by our rule at no more than 5% of the average fee on a new employment matter, below the lowest marketplace price for employment law, in the agreement before signing.

Ways a employment law firm buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for employment lawyers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions employment lawyers ask first.

: We have not published a price for employment law enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for employment law, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. Calls from the employer or its lawyers about a matter you already handle are not billed. You can reject any lead within seven days with one tap.
: Only if you represent employers. If the site says you act only for workers, an employer calling with its own matter is asking about a service you do not offer, so it is not billed. If you take both sides, an employer with a new matter in your area is billed like anyone else.
: We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.
: No. We take one partner per practice area in each city, so your enquiries are never shared with another employment law firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for employment lawyers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.