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RankMeHi

Contractor SEO agency

SEO for contractors that turns local searches into booked jobs.

Contractor SEO helps plumbers, HVAC companies, roofers, electricians, glass and window installers, and builders get found. It includes your Business Profile, one page per job type, reviews from the truck, a site that loads fast on a phone, and tracking that counts calls and quote requests. One team builds the site and ranks it.

Get a free contractor SEO auditSee per-lead prices by trade

The audit covers your Business Profile, the job-type pages that should rank, speed on a phone, and whether calls and forms are counted.

  • +368%

    more quote requests a month at Aria Glass, a glass contractor near Seattle

    JotForm, first 12 months on the site vs the last 12 (Nov 2023 – Aug 2026).

  • 35%

    of the 43 live contractor sites we checked had no quote form or booking

    RankMeHi study, trade contractors cut: 51 Orange County contractors from OpenStreetMap, 43 live sites. Crawl 25 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

  • 1 team

    builds the website and does the contractor SEO

    Design, development, content and technical SEO in-house. No second vendor to wait for.

Contractor SEO, explained

What SEO for contractors actually does.

In one paragraphContractor SEO is the work of showing up when a homeowner nearby searches for the job you do: in the map pack, in the regular results for “job plus city”, and in AI answers. It depends on a Business Profile set to your trade, steady reviews, one page per job type, a fast mobile site, and tracking that shows what brings calls.

Contractors get searched by job, not by company name. Nobody types “best plumbing company”; they type “water heater leaking”, “AC not cooling” or “roof repair near me”, usually on a phone and often in a hurry. Each one is a separate search, and the business with a clear page for that exact job gets the call.

The map pack takes most of those calls. It ranks by how well your profile matches the search, how close you are, and how much trust your reviews and listings carry. You cannot move your shop, but you can fix the other two, and most contractors leave both half done.

Below the map, Google and AI assistants rank one specific, readable page per job and per area. A homeowner who asks ChatGPT for an electrician who installs EV chargers gets the contractor whose site says so, in plain text, with a price range.

And your site has to work when the click arrives. In our check of 43 live contractor websites, three in four took more than 4 seconds to show their content on a phone, and a third had no quote form. SEO that sends visitors to that site pays for calls that never happen.

Original research · 51 contractors

We checked 51 contractor websites. Most lose the call before SEO matters.

Plumbers, HVAC, window and door, flooring, roofers and other trades in Orange County, CA, taken from our study of 662 local business websites. Every live site crawled and run through PageSpeed Insights on mobile in September 2026.
  • 35%of contractor sites have no quote form and no booking toolA homeowner who would rather not call at 9 pm has nowhere to ask for the estimate.
  • 35%run no analytics at all, no Google Analytics and no Tag ManagerThey pay for marketing without knowing which page or listing brings the jobs.
  • 74%take more than 4 seconds to show their main content on a phoneMedian 7.2 s. Only 12% score in the "good" band on mobile.
  • 14%have no tap-to-call link on the homepageFor a trade that lives on the phone, that is the most expensive missing line of code.
  • 8%of the contractor websites in the listings are dead: the domain no longer resolvesMeasured across all 51. The map listing still sends customers to a site that is gone.
  • 61%are lead-ready: HTTPS, a mobile layout, tap-to-call and a form or bookingSlightly better than the 59% of all local businesses, and still four in ten miss a basic.
“In RankMeHi’s check of 43 live contractor websites, 35% had no quote form or booking, and 35% ran no analytics at all.”
RankMeHi, local business website study, September 2026

RankMeHi study, trade contractors cut: 51 Orange County contractors from OpenStreetMap, 43 live sites. Crawl 25 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026. Read the full study and method

What you get

Contractor SEO services from one team.

Six deliverables. Every engagement starts with the ones the audit shows are missing.
  1. 01

    Business Profile set up per trade

    The right primary category ("Plumber", "HVAC contractor", "Roofing contractor"), every job type listed as a service, the service area drawn to where you actually drive, and photos of real jobs. The profile decides the map pack.

  2. 02

    One page per job type

    Water heater replacement, AC repair, roof leak repair, panel upgrade. Each gets its own page with the price range, how long it takes, photos and a quote button, because each is a separate search with a separate buyer.

  3. 03

    Service-area pages that are not templates

    Build pages only for the cities you work in and can say something real about: jobs done there, permit rules, drive times. A page copied 40 times with the city swapped does not rank and reads as spam.

  4. 04

    A review routine for crews

    Send a short link from the truck when the job is done, and reply to every review within a day. Steady reviews beat a burst, and the next homeowner reads your replies.

  5. 05

    Technical SEO and a fast mobile site

    Indexing, schema for your business, services and areas, internal links, and a site that shows its content in under 2.5 seconds on a phone. Three in four contractor sites we tested take longer than 4.

  6. 06

    Call and quote tracking

    Calls from the profile and the site counted separately, quote forms recorded as conversions, spam filtered. The report says how many jobs asked for an estimate, not only where you rank.

Local SEO for contractors

Twelve checks, from the map to the phone log.

The free audit runs your business through all of them and tells you which to fix first.
01

Does Google know which trade you are and where you go?

The map

For "plumber near me" and "AC repair" the map pack takes most of the calls. It ranks by relevance, distance and trust.

  • Primary category is your most valuable tradeA plumber who also does water heaters picks "Plumber", then adds the rest as services.
  • Service area set, address hidden if you work from homeVirtual offices and fake storefronts get suspended.
  • Reviews arriving every month, each one answeredRecency and replies both count, and homeowners read them before calling.
  • Same name, phone and hours on every listingIn our NAP test of 404 local businesses only 60% matched their map listing.

ProofAria Glass, a glass contractor serving King County, WA: 368% more quote requests a month in the last 12 months on the site than in the first 12 (JotForm, Nov 2023 – Aug 2026). Read the case study

02

Does every job type have a page a homeowner can act on?

The site

Below the map, Google and AI assistants rank one clear page per job and per area. Most contractor sites have one "Services" page with a bullet list.

  • A page per job type, with the job in the title and H1"Tankless water heater installation" and "drain cleaning" are different buyers.
  • Price ranges and timelines on the pageThe first question every homeowner has. Answering it filters out tyre-kickers.
  • Tap-to-call and a short quote form on every page14% of contractor sites we checked had no tap-to-call link; 35% had no form.
  • Main content visible in under 2.5 s on a phoneThe median contractor site took 7.2 s. Most searches for a trade happen on a phone.

ProofICC Collision, Santa Ana: one page per repair and a quote button that stays on screen on phones. 10 quote requests a month from month one (JotForm, Dec 2023 – Aug 2026). Read the case study

03

Do you know which marketing books the jobs?

The numbers

A third of the contractor sites we checked ran no analytics at all. Without it, every marketing decision is a guess.

  • Calls counted by source: map, site, adsSo you can drop what does not pay.
  • Quote forms recorded as conversions, spam removedBot submissions make a weak page look busy.
  • Search Console read monthly by query and pageIt shows the job types you almost rank for, which is where the next page comes from.
  • A baseline before anything changesWithout a before, there is no honest after.

ProofEvery RankMeHi report leads with calls and quote requests compared with the month before we started. Rankings come second. See the lead logs in our case studies

Choosing a contractor SEO agency

Do it yourself, hire a contractor marketing agency, or hire the team that also builds the site?

An honest comparison. Doing it yourself works for some contractors. The difference with us is that the people who find the problem ship the fix.
Doing contractor SEO yourself compared with a typical contractor marketing agency and RankMeHi
AspectDo it yourselfTypical contractor marketing agencyRankMeHi
Who builds the websiteYou, a nephew, or a site builder.Often their own template, which you rent and lose if you leave.We design and build it; you own it.
Pages per job typeUsually one services page.Written by a content team, often templated across trades.One page per job, written from your Search Console queries and real job photos.
Business Profile and reviewsFree, if you keep at it every week.Included as a checklist.Included, with a review routine your crews can follow from the truck.
What the report showsWhatever you remember to check.Rankings and traffic.Calls and quote requests by source, then rankings.
ContractNone.Often 6 to 12 months.Monthly, cancel any time.
Best forA new contractor with time and no budget.A large multi-location company with an in-house marketer.An owner-operator who wants the site and the SEO from one team.

How we work

Audit, priorities, build, measure.

Four steps, each ending in something you can see. You approve each change before it goes live.
  1. 01

    Free contractor SEO audit

    Day 1 to 3

    We open your Business Profile and your site on a phone, read Search Console, and search for your job types in the cities you serve the way a homeowner would.

    You getA short list of what holds you back, with the evidence for each: profile, pages, speed or tracking.

  2. 02

    Priorities and a fixed quote

    Day 4 to 5

    We rank the list by likely effect on calls. A roofer with no reviews needs a different first month than a plumber with a slow site.

    You getA plan in plain English and a fixed price for the first round. Nothing starts until you say go.

  3. 03

    Build and fix

    Week 1 to 4

    Bita writes the job-type and area pages, Mohammad fixes the technical issues and speed, Andrew redesigns what needs it. When the site itself is the problem, we rebuild it.

    You getPages and fixes live on your site, not a list of requests waiting for another vendor.

  4. 04

    Measure

    Monthly

    Calls, quote forms and Search Console positions compared with the baseline, and the next page chosen from what the data shows.

    You getA one-page report: what changed, what it did to enquiries, what we do next month.

Pricing

Contractor SEO pricing without the long contract.

Start with one round of fixes on the profile and pages that matter most. Keep going monthly if the numbers say so. Cancel any time. Would rather pay per job lead? The pay-per-lead option builds the site at a lower setup fee and bills per approved lead, one contractor per trade per city.

  • Audit & fix

    For a site that exists but is slow, invisible on Google, or not bringing in enquiries.

    from $490

    one-off, after the free audit · 1 to 2 weeks

    • Free audit with a prioritised fix list
    • Speed and Core Web Vitals repair
    • Technical SEO and page structure fixes
    • Quote form and click-to-call setup
    Get my free audit

  • Ongoing growth

    For a launched site that should keep climbing in search and converting better.

    from $690

    per month, cancel any time · Monthly

    • Monthly Search Console review and fixes
    • New service and location pages
    • Conversion tweaks based on real form data
    • Google Ads landing pages when needed
    Get my free audit

Questions

Contractor SEO questions, answered straight

What owners ask before they hire a contractor SEO company.

Works best with

SEO and per-lead prices for your trade.

Local and AI search guides

Getting found in Google Maps, local results and AI answers, with the website foundations that make it stick.

Browse all articles

Check availability

Is your trade still open in your city?

One partner per trade per city. Send your website and within one business day you will know whether your city is open, what your current site is losing, and the per-lead price for your trade.
  1. 1Share your name, email and website.
  2. 2We check whether your trade and city are still open, and audit your current site.
  3. 3You get the audit and, if your city is open, the partner terms in writing.

The audit is free either way. If the partner deal is not a fit, you still get the findings and the fixed-price quote.

Check if your city is open

Name, email and your trade. We reply within one business day with availability and the per-lead price for your trade.

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