How much does a DUI lead cost with RankMeHi?

We have not published a price for DUI enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for DUI, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.

What counts as a billable DUI lead?

A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. A parent or partner calling to hire you for someone arrested counts the same as the driver calling. You can reject any lead within seven days with one tap.

What about calls at 2 a.m.?

The tracking number works around the clock and every call is logged. A night call is billed only under the same rule as a daytime one: a new prospective client, in your area, over 60 seconds. A call that rings out or reaches a short voicemail does not meet it, so decide who answers at night before you sign.

Is pay-per-lead allowed for law firms?

We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.

Do you work with other DUI lawyers in my city?

No. We take one partner per practice area in each city, so your enquiries are never shared with another DUI defense firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.

DUI defense marketing · pay per lead

DUI marketing for the morning after, billed only for enquiries you approve.

A fast site that answers the first questions after a DUI arrest, a tracked number and a ledger. You pay a flat price only for the new enquiries you approve.

Get my per-lead price What counts as a lead

$490 founding-partner setup, $99 a month, first three approved leads free. One DUI defense firm per city.

5%
at most, of your average dui job: the cap on the price per approved lead, written in before you sign
RankMeHi partner terms, confirmed 27 Sep 2026
26%
have no tap-to-call link on the homepage
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.
79%
of sites take more than 4 seconds to show their main content on a phone
RankMeHi study of 662 Orange County business websites. Crawl 25 to 26 Sep 2026; PageSpeed Insights, mobile, 26 Sep 2026.

Why DUI lawyers lose calls

What a DUI defense firm's site has to do differently.

In one lineDUI marketing from RankMeHi is a site, local SEO and a Business Profile built at cost, billed at a price set by the 5% rule per lead the DUI defense firm approves.

A DUI search almost always starts within hours of an arrest: someone released in the morning with a citation, a temporary license and a deadline they do not understand. They search on a phone, often before telling anyone at home or at work, and call the first lawyer who looks local and picks up.

They want to know whether they will lose their license, what the lawyer costs and whether the same lawyer handles the license hearing and the court case. The site we build for a DUI firm puts the number and your counties first, separates the court case from the license hearing, and keeps the enquiry form short enough to finish in a parking lot.

What we build

Six things every DUI defense firm site gets, written for your jobs.

The same build as our fixed-price project: designed in Figma, shipped as a fast static site, edited in a CMS your team can use. These are the parts specific to your trade.

01
A morning-after page
What the paperwork from the arrest usually is and what to do first, written and approved by you for your state.
02
A license hearing page
How the administrative hearing works where you practice and whether you handle it, because that deadline is often the most urgent thing on the page.
03
Pages for each kind of case
First offense, repeat offense, underage drivers, commercial drivers, cases with an accident. Each matches a different search.
04
An attorney page with the courts you appear in
Bar admission, years defending DUI cases and the courthouses you work in.
05
A fees page
Flat fees by stage if you offer them, or how you quote, in wording you approve.
06
A five-field enquiry form
Name, phone, county, arrest date and a good time to call. Nothing else is needed to start.

What you pay for

What counts as a dui lead, and what never does.

The rule is the same for every trade: a new customer, in your service area, asking about a service you offer, on a call over 60 seconds or through a form or text describing a real job. Here is what that looks like for you.

Billed at your written price

A driver arrested on Saturday in your county calls on Sunday morning about representation and the call runs over a minute
A form from a commercial driver with the arrest date and county, worried about keeping his CDL

Never billed

A caller asking only where to pay a fine or find the impound lot
An ignition interlock vendor or DUI school calling to offer a referral deal
An existing client asking about their next court date
Anything you reject within seven days, one tap, no reason needed
Your first three approved leads

Cost of a lead

What a dui lead costs, side by side.

Set by our rule at 5% or less of the average fee on a new DUI case, never above the lowest marketplace price for DUI defense, agreed in writing before you sign.

Ways a DUI defense firm buys leads
Aspect	Price per lead	Shared with others	You approve first	A site you keep
Shared-lead marketplaces in general	Set by the marketplace	Three to five businesses	No	No
Retainer agency	Same fee with or without leads	Usually not	No	Usually
RankMeHi pay-per-lead partner	Set by the 5% rule, first three free	Never, one partner per city	Yes, seven days	Yes

Marketplace figures are the public price ranges on their pricing pages, read on 27 September 2026. The RankMeHi price is the published partner rate. Compare cost per lead across trades.

Proof

What we can show, honestly.

We have not published a result for DUI lawyers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.

See the lead logs we do have

How it works

From first call to first lead in 21 days.

Four steps, and the money only starts moving at step three.

01
Free audit and a yes or no
Day 1
We check your demand, who answers the phone and whether your city is open. You get a written audit of the current site either way.
You getA price per lead in writing, and a straight answer on fit.
02
Design and build at cost
Days 2 to 21
A five-page site designed in Figma and built on a static stack, with the tracking number, call recording and the quote form wired in. Live within 21 days of receiving your content or the setup is refunded.
You getA fast site that is yours to keep, and a Business Profile pointed at it.
03
Leads land in your ledger
From launch
Every call and form arrives within the hour with the recording or the form text attached. Reject anything with one tap within seven days.
You getExclusive leads, and the first three free.
04
One invoice a month
Monthly
One line per approved lead, after the month ends, under the cap you set. New service and area pages are added as the ledger shows what converts.
You getA bill that only grows when the phone rings.

Questions

Questions DUI lawyers ask first.

: We have not published a price for DUI enquiries yet. Our published rule sets it: a flat price per approved enquiry of at most 5% of the average fee on a new matter at a firm like yours, never above the lowest price a lead marketplace publishes for DUI, and written into the agreement before you sign. The price does not change whether or not an enquiry becomes a case. Before that there is a $490 founding-partner setup, which covers the design and a fast five-page site, live within 21 days of receiving your content or the setup is refunded, and $99 a month for hosting, the call-tracking number and your lead ledger. Your first three approved leads are free.
: A new prospective client, in your service area, asking about a matter you handle, on a call over 60 seconds or through a form or text that describes a real matter. Spam, robocalls, wrong numbers, sales pitches, job seekers, existing clients, repeat contacts within 90 days and anyone outside your area are never billed. A parent or partner calling to hire you for someone arrested counts the same as the driver calling. You can reject any lead within seven days with one tap.
: The tracking number works around the clock and every call is logged. A night call is billed only under the same rule as a daytime one: a new prospective client, in your area, over 60 seconds. A call that rings out or reaches a short voicemail does not meet it, so decide who answers at night before you sign.
: We bill per enquiry as an advertising cost: a flat price for each enquiry you approve, never per signed case and never a share of your fees. We never recommend your firm to anyone and we do not give callers legal advice; the site is your firm’s own advertising, you keep control of its content and of your intake, under your state bar’s rules. Rules on lawyer advertising differ by state, so confirm the arrangement against your own state bar’s rules before you sign.
: No. We take one partner per practice area in each city, so your enquiries are never shared with another DUI defense firm. If your city is already taken we will tell you on the first call, and the fixed-price website project is still open to you.
: We have not published a result for DUI lawyers yet. The lead logs we can show are from an auto glass shop and a collision shop, and the method is the same: a fast site, a tracked number and a form that logs every enquiry. That is why the first partner in each field gets founding terms.